Sr . Content Writer
- Proofhub
- 3 - 5 years
- Mohali, Chandigarh
- 2 years ago
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Job Description
- you will be a key contributor to our marketing and content efforts, responsible for creating engaging and informative content that resonates with our target audience
- You will work closely with the content team and stakeholders to develop and execute content strategies that drive brand awareness, customer engagement, and conversion
- This role requires exceptional writing skills, creativity, and a strong understanding of content marketing principles
Key Responsibilities:
- Content Creation: Develop high-quality written content, including blog posts, articles, website copy, whitepapers, case studies, and other marketing materials
- Content Strategy: Collaborate with the content team to develop content strategies that align with marketing and business goals
- Audience Research: Conduct audience research to understand customer personas, pain points, and preferences to tailor content accordingly
- SEO Optimization: Optimize content for search engines by incorporating relevant keywords and following SEO best practices
- Content Calendar: Maintain a content calendar to ensure timely delivery of content assets and alignment with marketing campaigns
- Editing and Proofreading: Review and edit content produced by other team members for accuracy, clarity, and consistency
- Content Promotion: Develop strategies to promote content through various channels, including social media, email marketing, and partnerships
- Analytics and Reporting: Use analytics tools to measure content performance, track engagement metrics, and make data-driven improvements
- Content Collaboration: Collaborate with subject matter experts and cross-functional teams to gather information and insights for content creation
- Brand Voice: Maintain consistency in brand voice and messaging across all content assets
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, or a related field
- Exceptional writing and editing skills, with an emphasis on clarity and creativity
- Strong understanding of content marketing principles, including SEO and content promotion
- Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus
- Ability to work independently, manage multiple projects, and meet deadlines
- Proficiency in using content marketing tools and analytics platforms
- Excellent communication and collaboration skills
- A creative mindset and the ability to generate innovative content idea
Job Classification
Industry: Software ProductFunctional Area / Department: Content, Editorial & JournalismRole Category: Content, Editorial & Journalism - OtherRole: Content, Editorial & Journalism - OtherEmployement Type: Full timeContact Details:
Company: ProofhubLocation(s): Mohali, Chandigarh
Keyskills: Content strategy Content management Email marketing Management systems Social media CMS HTML content marketing SEO Analytics
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Proofhub
We\'re here to build an exceptional company and for this we\'re looking for creative, ambitious people to add to our growing Proofamily! Were casual, we hate suits, we love challenges and we love solving problems. We build tools to bring people together to collaborate and communicate effectively.
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