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Digital Marketing Manager @ SmartStream

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 Digital Marketing Manager

Job Description

Optimize websites and social media to improve visibility, rankings, and engagement through content

strategy, technical SEO, and performance tracking for consistent growth.


  • Check Google Search Console (GSC) for indexing issues, crawl errors, and page experience
  • updates.
  • Analyze Core Web Vitals (LCP, FID, CLS) for speed and performance improvements.
  • Ensure mobile-friendliness and fix any AMP issues (if applicable). Identify and fix broken links, redirects, and duplicate content.
  • Optimize meta titles, descriptions, headings (H1, H2, H3) using updated keywords.
  • Ensure proper internal linking for better navigation and link equity.
  • Update old content with fresh data, LSI keywords, and multimedia (images, videos,
  • infographics).
  • Optimize images with alt text, correct dimensions, and compression.
  • Research new keywords using Google Keyword Planner, Ahrefs, Semrush.
  • Identify low-hanging fruit keywords (high search volume, low competition).
  • Analyze competitor keywords and content gaps.
  • Prepare a weekly/monthly content calendar with blog topics, FAQs, and pillar pages.
  • Design and schedule posts for Facebook, Instagram, Twitter,TikTok, LinkedIn.
  • Create captivating captions, hashtags, and engaging alt-text descriptions.
  • Develop carousel posts, reels, and short-form videos for better engagement.
  • Share blog posts, infographics, and case studies on social platforms.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Head - Digital Marketing
Employement Type: Full time

Contact Details:

Company: SmartStream
Location(s): Coimbatore

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Keyskills:   SEO Digital Marketing Manager SEO Analysis On Page Optimiztion Technical Seo Semrush Moz Off-page Optimization Digital Marketing Ahrefs Google Search Console Search Engine Optimization

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SmartStream

SmartStream Technologies provides enterprise-wide, real-time Transaction Lifecycle Management (TLM) solutions to 1,000 clients, including more than 75 of the world's top 100 banks. SmartStream's solutions enable clients to tackle the barriers to Straight Through Processing (STP) and create more effi...