Director
- Affle
- 10 - 15 years
- Mumbai
- 1 month ago
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Job Description
Product Marketing Translating complex AdTech solutions into compelling narratives.
Content Strategy Creating impactful thought leadership, case studies, and educational material.
Field Marketing Events Driving brand visibility through industry conferences, roadshows, and webinars.
Cross-Functional Project Management Coordinating global marketing campaigns across multiple teams and geographies.
- Develop product messaging and value propositions that clearly differentiate RevX from competitors.
- Create sales enablement materials, including pitch decks, battle cards, and one-pagers.
- Work with the Product team to translate technical features into customer-centric benefits.
- Launch new product features with well-structured go-to-market strategies.
- Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports.
- Develop SEO-driven content to improve organic visibility and inbound lead generation.
- Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums.
- Collaborate with internal experts to position RevX as a thought leader in App Retargeting Programmatic Growth.
- Plan and execute industry conferences, networking events, and roadshows in key global markets.
- Manage webinars and virtual events to educate clients on programmatic best practices.
- Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities.
- Track and analyze event ROI to refine future engagement strategies.
- Align with the Sales team to run targeted campaigns that drive pipeline growth.
- Execute multi-channel lead generation strategies using content, paid media, and partnerships.
- Optimize email marketing and CRM-driven outreach to nurture high-value prospects.
- Measure MQL-to-SQL conversion rates to refine marketing tactics.
- Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment.
- Manage external agencies, designers, and freelancers to scale content and creative production.
- Oversee budget allocation and marketing ROI tracking.
- Adapt strategies to regional market dynamics (APAC, EMEA, North America).
- 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS.
- Strong product marketing skillsability to simplify technical concepts.
- Experience in content marketing, event execution, and sales enablement.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Account DirectorEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Mumbai
Keyskills: digital marketing project management adtech production program management mql networking business development sales sql marketing product marketing trade partnerships b2b marketing saas leadership content marketing digital transformation martech
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Affle
Raffles University, Neemrana established by an Act 2011 of Rajasthan State Legislative, is recognised as per Section 2(f) of the UGC Act [1] is a multidisciplinary University. Raffles University is situated in NCR region, at Neemrana.
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