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CRO Lead @ Spyne

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 CRO Lead

Job Description


CRO Lead

Who are we?
We are Spyne, redefining how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea using AI-powered visuals to help dealers sell online faster has evolved into a full-fledged AI-first automotive retail ecosystem.

  • Backed by $16M in Series A funding from Vertex Ventures, Accel, and other top investors, we re scaling fast:
  • Expanded across the US & EU markets
  • Launched industry-first AI-powered Image & 360 solutions
  • Achieved a 5X revenue surge in 15 months, aiming for 3-4X growth this year

Now, we re rolling out an end-to-end GenAI Automotive Retail Suite and pushing into the US market to bring our AI-driven products to 3,000-4,000 dealers.

Read more about us:
Studio AI Product - t.ly/t0Ko5
Retail AI Product - t.ly/EyKC9
Series A Announcement -
Spyne raises $16 Mil!
Spyne raising another round!!
Spyne secures funding for US Expansion!

Role Overview
We are looking for a sharp and analytical CRO (Conversion Rate Optimization) Lead to take end-to-end ownership of optimizing user journeys and improving conversion metrics across our digital funnel. You will work cross-functionally with Product, Marketing, Design, and Sales to create frictionless, high-converting experiences that accelerate growth across regions, especially the US and EU.
Location : Gurugram (Work from Office, 5 days a week)
Role : Full-time | Founders Office - Growth & Revenue Optimization

Key Responsibilities
1. Funnel Strategy & Execution
Analyze the full digital journey (website, landing pages, ads, demo bookings, etc.) and identify key drop-off points
Build, test, and scale A/B and multivariate experiments to improve conversion rates
Implement frameworks to constantly track performance across all funnel stages (e.g., visitor-to-signup, demo-to-close)

2. Behavioral Analytics & Insights
Use tools like Hotjar, Google Analytics, Mixpanel, HubSpot, etc. to gather user insights
Conduct cohort analysis, heatmaps, and user journey mapping to refine targeting
Set up dashboards and reporting systems to communicate results across teams

3. Landing Page & Web Optimization
Collaborate with product design to create compelling, conversion-friendly interfaces
Develop hypotheses for testing headlines, CTAs, page layouts, forms, and pricing formats
Optimize site speed, mobile UX, and lead-gen workflows

4. Growth Experiments & Cross-Team Collaboration
Launch high-impact growth experiments to optimize CAC, lead quality, and sign-up velocity
Partner with SEO, performance marketing, sales, and product to align on growth priorities
Create a playbook of what works for each customer segment (dealers, marketplaces, OEMs)

Ideal Candidate
You re a great fit if you
  • Have deep experience in CRO, growth marketing, or funnel optimization (especially in B2B SaaS)
  • Are obsessed with numbers, data, and user behavior
  • Understand GTM motion and how to reduce friction from awareness to conversion
  • Can hustle and prioritize like a true founder s mindset - getting things live matters
  • Are constantly A/B testing copy, UX, CTAs, and landing flows

You re likely not a fit if you
  • Rely entirely on design or marketing to build test ideas
  • Prefer data collection over fast execution and iteration
  • Don t actively use CRO tools or experiment dashboards

Preferred Background
  • 3-5 years of experience in CRO, Growth, or Performance Marketing roles
  • Prior experience at a fast-growing SaaS, mobility-tech, or e-commerce startup
  • Hands-on knowledge of tools like Optimizely, VWO, Google Optimize, HubSpot, GA4
  • Ability to write clear testing hypotheses, analyze results, and scale wins
  • Bonus: Experience optimizing funnels for US/EU markets or working with automotive verticals

Why Spyne?
  • Culture : High-ownership, zero-politics, execution-first
  • Growth : $5M to $20M ARR trajectory
  • Learning : Work with top GTM leaders and startup veterans
  • Exposure : Global exposure across U.S., EU, and India markets
  • Compensation : Competitive base + performance incentives + stock options

Job Classification

Industry: Internet
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time

Contact Details:

Company: Spyne
Location(s): Noida, Gurugram

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Keyskills:   CRO Retail Google Analytics Analytical Data collection Product design SEO Automotive Product marketing Testing

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Spyne

Company DetailsSpyne