Antier - Marketing Manager - IIM
- Antier Solutions
- 1 - 4 years
- Mohali, Chandigarh
- 3 months ago
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Job Description
Marketing ManagerRole Overview:We are seeking a highly motivated and analytically driven Marketing Manager to lead marketing initiatives aligned with our growth strategy. The ideal candidate will be a B-School graduate (IIM or equivalent) with 2 - 5 years of experience in B2B or technology-focused marketing. Youll be instrumental in designing and executing end-to-end marketing campaigns, refining our go-to-market strategies, and positioning Antier as a thought leader in Blockchain, Web3, and AI.Key Responsibilities:Strategy & Planning:- Develop and implement comprehensive B2B marketing strategies targeting enterprise and startup clients.- Conduct market research, competitive analysis, and customer segmentation to inform campaigns.Campaign Management:- Lead integrated campaigns across digital channels (email, paid media, social, SEO/SEM, content).- Monitor campaign performance and optimize for ROI and lead conversion.Content & Messaging:- Collaborate with internal teams to create compelling content that highlights Antiers expertise in Blockchain, Web3, and AI.- Ensure consistency in messaging and brand voice across platforms.Lead Generation & Funnel Management:- Drive demand generation and nurture leads through targeted campaigns and marketing automation tools.- Work closely with the sales team to align on lead quality and conversion goals.Analytics & Reporting:- Analyze data and metrics to measure campaign success, user engagement, and market impact.- Provide actionable insights and regular performance reports to leadership.Brand Positioning:- Support PR, events, partnerships, and other brand-building initiatives.- Identify opportunities for thought leadership and media visibility.Requirements- MBA from IIM or an equivalent top-tier business school (mandatory preference).- 2 to 5 years of relevant marketing experience, preferably in B2B, SaaS, or technology-driven companies.- Strong analytical mindset with proficiency in tools like Google Analytics, HubSpot, SEMrush, etc.- Excellent verbal and written communication skills.- Demonstrated experience in leading end-to-end marketing campaigns.- Understanding or interest in emerging technologies like Blockchain, Web3, and AI (prior exposure is a plus).- Ability to work independently and thrive in a fast-paced, startup-like environment.- Availability to join within a reasonable notice period (preferred).What We Offer- Opportunity to work at the forefront of Web3 and emerging technologies.- A collaborative and innovation-driven culture.- Competitive compensation and benefits.- Fast-tracked growth opportunities for high performers.ApplySaveSavePro
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Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Antier SolutionsLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: semrush marketing blockchain google analytics hubspot market research marketing management artificial intelligence sales campaign management marketing campaigns b2b campaigns b2b marketing saas lead generation web technologies sem / seo sem seo
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