Brand Storytelling & Creative Marketing Specialist
- Zazz
- 2 - 4 years
- Kolkata
- 4 months ago
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Job Description
This is a remote position.
About the Role:
We are looking for a dynamic Inbound Marketing Specialist who has a proven track record of driving high-volume user sign-ups in a freemium model or social-driven recruitment platform . The ideal candidate should have experience leveraging organic growth strategies, social media engagement, and performance marketing to attract a large audience of job seekers.
Responsibilities:
- Develop and implement high-impact inbound marketing campaigns to drive mass sign-ups for Zazzu2019s recruitment platform.
- Leverage organic and paid growth strategies , including SEO, social media (TikTok, Instagram, LinkedIn, YouTube Shorts), and viral content creation .
- Create engaging short-form content (videos, reels, social ads) that attracts and converts job seekers.
- Optimize campaign performance through A/B testing, funnel analysis, and user engagement tracking .
- Work closely with growth marketing and content teams to improve sign-up conversion rates.
Requirements
Qualifications:
- 2-4 years of experience in inbound or performance marketing with a focus on high-volume user acquisition .
- Strong expertise in social media marketing , content virality , and SEO optimization .
- Ability to craft TikTok, Instagram, and YouTube Shorts content that drives engagement .
- Data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation .
- Experience in recruitment marketing is a plus .
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: ZazzLocation(s): Kolkata+ View Contact
Keyskills: Social media marketing Social media Marketing campaigns UPS inbound marketing SEO Recruitment Testing
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