Marketing Manager - Products
- Newage Software
- 10 - 15 years
- Chennai
- 7 days ago
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Job Description
Job Description: Manager - Product Marketing
Location: Chennai (preferably)
Experience: 10 + yrs
Reports to: Head of Marketing / CEO.
About us :
Newage Software ( www.newage-global.com) is well-known for its freight forwarding software and digitized back-office services, which fulfil the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized back-office services improve operational effectiveness, avoid cost leakage, and provide actionable insights to customers. Our digitized services are based on leading technologies and automation functionality, which work well for all types of companies like small, medium, and large businesses for their sales, finance, accounting, documentation, and customer operations. Newage has been serving customers worldwide for over 18 years and has become the foremost choice in the freight forwarding and logistics industry
Job Summary:
We are seeking a Product Marketing Manager to drive the positioning, messaging, and go-to-market (GTM) strategy for our logistics software solutions. This role will work closely with Product, Sales, and Customer Success teams to ensure that our offerings align with industry trends, customer needs, and market demands.
Key Responsibilities:
1. Go-To-Market (GTM) Strategy & Execution:
- Develop and execute GTM strategies for new software features and product launches.
- Define buyer personas and customer segments for the logistics and freight forwarding industries.
- Work with sales, product, and demand generation teams to drive product adoption.
2. Product Messaging & Positioning:
- Craft compelling value propositions and messaging tailored to logistics clients.
- Ensure consistent branding and messaging across websites, sales collateral, and campaigns.
- Create case studies, whitepapers, and industry reports to showcase product benefits.
3. Market Research & Competitive Analysis:
- Conduct research on supply chain technology trends, customer pain points, and competitors.
- Perform competitive benchmarking to identify unique differentiators.
- Gather customer insights to refine product-market fit and enhance the roadmap.
4. Sales Enablement & Demand Generation:
- Develop sales tools, pitch decks, and training materials to empower sales teams.
- Collaborate with demand generation teams on lead acquisition strategies.
- Monitor marketing campaign performance and optimize messaging based on data insights.
5. Product Adoption & Customer Engagement:
- Work with the Customer Success team to improve onboarding and retention.
- Develop customer advocacy programs, testimonials, and case studies.
- Support thought leadership initiatives like webinars, blogs, and industry events.
Key Requirements:
- Bachelors/Masters degree in Marketing, Business, or a related field.
- 10+ years of experience in Software product marketing.
- Experience with market research, competitor analysis, and GTM strategies.
- Excellent communication, storytelling, and presentation skills.
- Proficiency in CRM tools, marketing automation, and analytics platforms.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: Newage SoftwareLocation(s): Chennai
Keyskills: Marketing Strategy Product Marketing New Product Launch Product Branding product white paper
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Newage Software
About us : Newage Software ( www.newage-global.com) is well-known for its freight forwarding software and digitized back office services, which fulfill the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized ba...
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