Marketing Manager - community & academy
- MoEngage
- 2 - 4 years
- Bengaluru
- 3 months ago
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Job Description
MoEngage operates content properties #GROWTH website (hashgrowth.org) & the #GROWTH Academy (academy.hashgrowth.org). The website contains content from our community driven events & conferences from all over the world. The Academy houses our courses that explain how to make the most of MoEngage s capabilities as well as modules covering CLM (customer lifecycle management) concepts. We also run workshops under our CELP program (customer engagement leadership program) that falls within the #GROWTH initiative & the CLM modules in the Academy form the foundation for these workshops as well which have been executed globally.
We re looking for someone who can manage & market these initiatives and ensure that they re reaching all the brands/companies that we re trying to deepen our relationships with via community driven initiatives & enablement.
This role will increase visibility of our community & enablement platforms, ensure it is targeted towards the right accounts & personas, drive discovery of our content, courses & programs & enable customers increasing product adoption, upsells, and revenue in the process.
You will be working with our Director - Community who oversees these initiatives.
Responsibilities:
- Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements
- Building lifecycle journeys for hashgrowth.org & Academy users that help them get the required enablement in a way that is suited to their context, and nudges them along to go deeper into the course repository eventually resulting in completion of certifications
- Improving and maintaining the course content repository to make sure it s always relevant to users and delivers an educational experience that makes it worth their time
- Develop, maintain, and continuously refine training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage, directly contributing to upsells and revenue retention.
- Develop and optimize user journeys within the various touchpoints (Academy, websites, help pages, product dashboard etc) to facilitate course discovery, engagement, and completion, including personalized lifecycle nudges, maximizing course consumption.
- Execute marketing campaigns across email, social media, and other channels to drive course enrollment and promote our certifications as valuable career assets
- Drive discovery from relevant accounts of hashgrowth.org content and programs.Develop and execute a content strategy that creates greater interest in our educational offerings and funnels users into the Academy, aiding discoverability of the course modules.
- Design and implement strategies to cross-pollinate initiatives like CELP, CLM courses, and hashgrowth.org to funnel traffic and interest towards MoEngage platform training courses.
- Collaborate with product, customer success, and other relevant teams as well as users to ensure training materials are accurate, up-to-date, and aligned with our adoption objectives.
- Gather user feedback and analyze training effectiveness, including course completion rates, feature adoption metrics etc to continuously improve courses.
- Constantly measure the business impact of the initiatives in terms of influence on acceleration metrics pertaining to the accounts that consume the experiences
- Operationalize the various processes involved in execution of these initiatives, co-ordinating with multiple internal teams/stakeholders as well as external vendors etc
- Utilize best practices in instructional design and pedagogy to enhance the learning experience, including improving content flow, engagement, and value. Develop interactive assessments and exercises for our audience to apply their skills
Qualifications:
- Bachelors degree
- 2+ years of experience as a marketing generalist with a proven track record of driving relevant interest and adoption of content/digital properties
- Experience in SaaS & Martech is a plus
- Experience in customer lifecycle management (CLM) and building customer journeys & workflows would be a huge advantage.
- Entrepreneurial, and thrive on ambiguity, seeing it as an opportunity to build clarity through execution - constantly testing out hypothesis and validating assumptions
- Organized, with high accountability & ownership
- Excellent communication & content skills. Passionate about crafting high quality content and learning experiences that add genuine value and bring in users.
- Ability to work with cross-functional teams as well as agencies/vendors etc to get things done
- Good planning, interpersonal, negotiation, and communication (verbal and written) skills
- Ability to multi-task with multiple deadlines and/or milestone requirements
- Strong attention to detail, commitment to quality, viz. proofreading, editing, and consistency
- Willingness to embrace change and adapt to new strategies on the fly
- Continually pick up new skills and technology to enhance workflow
- Energetic and able to work in a highly dynamic environment
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Content Marketing ManagerEmployement Type: Full timeContact Details:
Company: MoEngage Location(s): Bengaluru+ View Contact
Keyskills: Customer life cycle management Training SAN Publishing Social media Marketing campaigns Customer retention Manager Technology Workflow Customer engagement
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