Assistant Marketing Manager
- Zycus Infotech
- 3 - 6 years
- Bengaluru
- 2 months ago
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Job Description
Certinal (a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement. You'll lead global GTM, Demand generation, Product marketing, content, messaging & positioning, SEO, and digital marketing strategies.
Key Responsibilities:
- Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution
- Product Marketing: Develop positioning, messaging, and adoption strategies for Certinals solutions. Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices.
- Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance.
- Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis.
- Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team.
- Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation.
EXPERTISE AND QUALIFICATIONS:
- 3+ years of marketing experience, preferably in B2B SaaS.
- Strong background in demand generation, product marketing, GTM, and content creation.
- Proven success in penetrating international markets.
- Bachelor's degree in, Engineering, Business Administration or a related field; MBA or advanced degree preferred.
- Analytical mindset with expertise in campaign performance measurement. Excellent communication skills and experience with marketing automation tools
Why Should You Join Us?
Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young Secure, Compliant eSignature Solutions for Enterprises
- Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.
- Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.
About Us: Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: Zycus InfotechLocation(s): Bengaluru
Keyskills: B2B Marketing Saas Products Content Marketing Product Marketing Demand Generation Product Positioning Product Launch
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Zycus Infotech
Headquartered in Princeton, the U.S. in 1998, Zycus has grown every day to be established as an organization, which is now a leading global provider of complete Source-to-Pay suite of procurement performance solutions, with a comprehensive product portfolio for both strategic and operational aspects...
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