Digital Marketing Specialist/Associate
- People10
- 3 - 4 years
- Bengaluru
- 19 days ago
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Job Description
Location: Bangalore, India (Hybrid)
Experience: 3-4 years of digital marketing experience in a B2B IT services or SaaS environment.
Job Overview:
We are looking for a versatile Digital Marketing Associate with hands-on experience in B2B marketing, specifically for IT service companies. You will play a key role in scaling our inbound lead generation engine and driving multi-channel campaigns that resonate with tech leaders across industries. This role is ideal for someone not limited to a single channel but who understands how SEO, email, content, and campaigns come together to fuel revenue and brand growth.
We are looking for a versatile Digital Marketing Associate with hands-on experience in B2B marketing, specifically for IT service companies. You will play a key role in scaling our inbound lead generation engine and driving multi-channel campaigns that resonate with tech leaders across industries. This role is ideal for someone not limited to a single channel but who understands how SEO, email, content, and campaigns come together to fuel revenue and brand growth.
Key Responsibilities:
- Inbound Marketing & Lead Generation:
- Plan and execute inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders.
- Build bottom-of-funnel content that aligns with decision makers, including blogs, case studies, and landing pages.
- Set up and manage lead capture flows (gated content, CTAs, forms) across key digital touchpoints.
- Coordinate email marketing, social media, and content distribution to amplify visibility and lead capture.
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- Campaign & Channel Ownership:
- Execute integrated campaigns across multiple channels (not limited to email and website), focusing on driving qualified traffic and MQLs.
- Collaborate with sales to support sales enablement assets (collateral, brochures, case studies).
- Support webinars for targeted promotion and generate high-quality MQLs.
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- Analytics & Optimization:
- Use tools like Google Analytics, Google Search Console, and Zoho CRM (or equivalent) to track campaign success.
- Regularly monitor and optimize campaigns for conversion rate, bounce rate, and funnel drop-offs.
- Prepare monthly reports with actionable insights to improve performance.
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Requirements:
- Experience: 3-4 years of digital marketing experience in a B2B IT services or SaaS environment.
- Lead Gen Fluency: Understanding of inbound marketing, SEO, conversion funnels, and content strategy.
- Content & Copy: Solid writing skills for long- and short-form content. Experience with landing pages, emails, and social copy.
- Vendor & Agency Collaboration: Ability to coordinate with external agencies, freelancers, and marketing vendors to manage deliverables, campaigns, or outsourced content.
- Tools Know-How: Working experience with GA4, Google Search Console, SEO tools (Ahrefs/SEMrush), LinkedIn Campaign Manager, email automation (Mailchimp, Zojo Marketing, or equivalent).
- Mindset: Self-starter, structured thinker, and growth-driven. Ability to manage multiple campaigns simultaneously and deliver on timelines.
- Bonus: Experience working closely with sales or account teams to align GTM messaging familiarity with ICPs like CTOs, CIOs, or enterprise tech buyers.
Why Join People10?
At People10, we don t just build software, but we also build careers. You will be:
- Be part of a growing, design-led digital transformation firm solving real tech problems.
- Collaborate with smart, driven teammates across geographies.
- Enjoy autonomy, creative freedom, and the opportunity to make a visible impact.
- Learn, upskill, and lead we believe in growing people alongside platforms.
We would love to meet you if you are ready to take initiative and make your mark in a high-impact marketing role.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: People10Location(s): Bengaluru+ View Contact
Keyskills: IT services Lead generation Automation Google Analytics Email marketing Social media inbound marketing SEO Digital marketing CRM
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