Campaign Strategy: Developing data-driven marketing strategies to achieve business objectives, such as lead generation, customer acquisition, or revenue growth
Advertising Campaigns: Creating, managing, and optimizing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and display networks
Budget Management: Managing advertising budgets effectively to ensure efficient spending and a positive return on investment (ROI)
Keyword Research: Conducting keyword research for search engine marketing (SEM) campaigns and optimizing ad campaigns for relevant keywords
Ad Creative: Developing and testing ad creatives to improve click-through rates and conversion rates
Data Analysis: Analyzing campaign performance data and using analytics tools to track and measure key performance indicators (KPIs)
Conversion Rate Optimization: Identifying areas for improvement in the customer journey and website to increase conversion rates
A/B Testing: Running A/B tests to optimize ad copy, landing pages, and other campaign elements
Market Research: Staying informed about industry trends, competitive landscape, and customer behavior to inform marketing strategies
Skills and Qualifications:In-depth knowledge of digital advertising platforms and best practices
Strong analytical and data interpretation skills
Proficiency in marketing analytics tools like Google Analytics and AdWords
Creativity in ad design and copywriting
Budget management and cost control
Result-oriented mindset with a focus on performance metrics
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full time