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Performance Marketing Manager - Aphro ECS

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 Performance Marketing Manager - Aphro ECS

Job Description

  • Campaign Strategy: Developing data-driven marketing strategies to achieve business objectives, such as lead generation, customer acquisition, or revenue growth
  • Advertising Campaigns: Creating, managing, and optimizing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and display networks
  • Budget Management: Managing advertising budgets effectively to ensure efficient spending and a positive return on investment (ROI)
  • Keyword Research: Conducting keyword research for search engine marketing (SEM) campaigns and optimizing ad campaigns for relevant keywords
  • Ad Creative: Developing and testing ad creatives to improve click-through rates and conversion rates
  • Data Analysis: Analyzing campaign performance data and using analytics tools to track and measure key performance indicators (KPIs)
  • Conversion Rate Optimization: Identifying areas for improvement in the customer journey and website to increase conversion rates
  • A/B Testing: Running A/B tests to optimize ad copy, landing pages, and other campaign elements
  • Market Research: Staying informed about industry trends, competitive landscape, and customer behavior to inform marketing strategies
  • Skills and Qualifications:In-depth knowledge of digital advertising platforms and best practices
  • Strong analytical and data interpretation skills
  • Proficiency in marketing analytics tools like Google Analytics and AdWords
  • Creativity in ad design and copywriting
  • Budget management and cost control
  • Result-oriented mindset with a focus on performance metrics

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Performance Marketing Manager
Employement Type: Full time

Contact Details:

Company: Aphro ECS
Location(s): Delhi, NCR

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Keyskills:   Customer acquisition Data analysis Marketing analytics Google Analytics Search engine marketing Analytical Market research SEM digital advertising Data interpretation

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