Senior Graphics Designer (Marketing Design)
- Softbiz Solutions
- 6 - 8 years
- Hyderabad
- 7 days ago
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Job Description
Job Description: Senior Graphics Designer (Marketing Design)
Position : Senior Graphics Designer
Location : Hyderabad
Experience : 6-8 years
Industry : Marketing & Communications
Employment Type : Full-Time
About Us :
We are a dynamic and rapidly growing IT solutions company serving clients across diverse industries. We are looking for a highly creative and experienced Senior Graphics Designer to join our team. The ideal candidate will have a strong background in creating marketing designs for digital platforms and print materials, with a focus on websites, social media, sales collaterals, and events. If you are passionate about design, have experience working in a fast-paced marketing environment, and thrive in both digital and print design, we want to hear from you!
Role Overview:
As a Senior Graphics Designer, you will play a key role in delivering visually impactful marketing materials across various digital and print channels. You will be responsible for designing engaging content for websites, social media posts, paid advertising campaigns, sales collaterals, and event marketing materials. You will collaborate closely with the marketing team to ensure that the designs align with our brand identity, marketing objectives, and target audience.
Key Responsibilities:
- Website Design (WordPress Preferred) :
- Design visually compelling and user-friendly website layouts, landing pages, and elements using WordPress.
- Collaborate with web developers and marketing teams to ensure designs are optimized for both desktop and mobile platforms.
- Ensure website design adheres to best practices for user experience (UX) and conversion optimization.
- Social Media & Paid Ads :
- Create visually striking graphics for social media posts (Facebook, Instagram, LinkedIn, Twitter, etc.), ensuring consistency with brand identity.
- Design engaging display ads, Google Ads, and LinkedIn Ads that drive engagement and conversions.
- Collaborate with the digital marketing team to optimize ad designs for performance.
- Sales Collaterals & Marketing Materials :
- Design professional sales collaterals, including brochures, one-pagers, customer stories, case studies, eBooks, whitepapers, and presentations.
- Create visually appealing infographics to simplify complex data and enhance storytelling.
- Maintain consistency in design and messaging across all marketing materials.
- Print Design :
- Lead the design of print materials, including brochures, flyers, posters, event banners, backdrops, and other marketing collaterals.
- Prepare print-ready files and liaise with print vendors to ensure high-quality production and timely delivery of print assets.
- Ensure that print designs meet brand guidelines and look polished in both digital and physical formats.
- Event Marketing :
- Design event backdrops, banners, and signage for conferences, trade shows, and corporate events.
- Ensure that event design materials are on-brand, visually engaging, and appropriately sized for various display formats.
- Brand Consistency :
- Ensure that all designs are consistent with the company s brand guidelines, visual identity, and marketing goals.
- Maintain a cohesive look across all digital and print materials, ensuring consistency in typography, color schemes, and image selection.
- Collaboration & Feedback :
- Work closely with the marketing team, product teams, and other stakeholders to understand design needs and deliver creative solutions.
- Participate in brainstorming sessions, offering design insights to enhance marketing strategies.
- Incorporate feedback and revisions into designs, ensuring timely delivery of final assets.
Key Qualifications:
- Experience :
- 6-8 years of professional experience in graphic design, with a strong focus on marketing and advertising design.
- Experience in designing websites (preferably on WordPress), social media graphics, Google Ads, LinkedIn Ads, and sales collaterals.
- Strong portfolio showcasing experience with both digital and print design (website design, brochures, banners, infographics, etc.).
- Hands-on experience designing for B2B audiences is a plus.
- Skills & Tools :
- Expertise in design tools such as Figma , Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD) , and Canva (for quick mock-ups or templates).
- Strong understanding of WordPress, including experience in designing themes, layouts, and page elements.
- Experience with infographics design and creating data visualizations that are clear, engaging, and informative.
- Familiarity with Print Design processes and preparing print-ready files (CMYK, bleed, trim).
- Proficiency in HTML/CSS (basic knowledge) is a plus for collaborating with web development teams.
- Design Expertise :
- Strong eye for aesthetics and attention to detail.
- Deep understanding of design principles such as typography, color theory, layout, and visual hierarchy.
- Ability to adapt designs for different mediums and devices (desktop, mobile, print).
- Creativity & Innovation :
- A highly creative individual with a passion for design and a strong ability to think outside the box.
- Ability to generate fresh and innovative design ideas while staying aligned with brand identity.
- Project Management :
- Excellent time management skills and the ability to handle multiple projects simultaneously while meeting deadlines.
- Comfortable working in a fast-paced environment and managing priorities with minimal supervision.
- Communication :
- Strong verbal and written communication skills, with the ability to collaborate effectively with internal teams and external partners.
- Ability to present and explain design concepts to stakeholders and incorporate feedback effectively.
Additional Attributes:
- Detail-Oriented :
- A meticulous eye for detail in both digital and print designs, ensuring that all elements are aligned, polished, and ready for publication.
- Team Player :
- Collaborative mindset with the ability to work well with cross-functional teams, including marketing, product, and sales.
- Adaptability :
- Ability to pivot quickly in response to changing priorities and evolving project requirements.
- Up-to-Date with Design Trends :
- Keen interest in staying current with design trends, best practices, and technological advancements in digital design.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: UX, Design & ArchitectureRole Category: Other DesignRole: UX, Design & Architecture - OtherEmployement Type: Full timeContact Details:
Company: Softbiz SolutionsLocation(s): Hyderabad+ View Contact
Keyskills: Graphics Illustrator adobe creative suite Social media Project management Web development Wordpress HTML Photoshop Digital marketing
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