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Marketing Automation B2b (ms Dynamics 365 Marketing ) - Senior Manager @ Accenture

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Accenture  Marketing Automation B2b (ms Dynamics 365 Marketing ) - Senior Manager

Job Description

Job Title - GN - SONG - MT - Marketing Automation B2B ( Microsoft Dynamics 365 Marketing ) - Senior ManagerManagement Level:6-Senior ManagerLocation:Pune, PDC3BMust-have skills:Adobe Real-Time CDP
Good to have skills:Ability to leverage design thinking, business process optimization, and stakeholder management skills.Job Summary:This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.The key responsibilities will include the following
  • Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
  • Provide expert advice on selecting the most suitable B2B marketing automation platform.
  • Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot
  • Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
  • Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot
  • Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
  • Develop documentation and training materials to support ongoing platform usage and skill development.
  • Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
  • Aside from client delivery, the selected candidate will also drive business development efforts.
    • Bring your best skills forward to excel at the role:
  • Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module)
  • Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.)
  • Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure)
  • Basic to advance level of understanding and knowledge in Power Apps, Power Automate
  • Proficient in marketing research and analysis
  • Excellent oral and written communication skills
  • Creating and maintaining client relationships
  • Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

    • Professional & Technical     Skills:
  • - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment.
  • Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
  • Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
  • Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
  • Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc.
  • Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua
  • Strong oral and written communication skills, including presentation skills.

    • Additional Information:    - Opportunity to work on innovative projects.- Career growth and leadership exposure.QualificationExperience:14 to 16 Years
    Educational Qualification:    Minimum 15 Years of Education

    Job Classification

    Industry: IT Services & Consulting
    Functional Area / Department: Marketing & Communication
    Role Category: Marketing
    Role: Marketing Manager
    Employement Type: Full time

    Contact Details:

    Company: Accenture
    Location(s): Pune

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    Keyskills:   Marketing Automation B2B operating model marketing D365 Sales and integrations with other technologies Marketing processes CRM process Advertising technologies Microsoft Dynamics 365 Marketing

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    Accenture

    Interested Candidates Can call/ WhatsApp on HR Anju- 8949309495

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