Lead Digital Marketing Analyst @ Ameriprise Financial

Support Banking and Cash Management growth by executing cross-channel marketing campaigns that include email, owned websites, paid search and social, and the client mobile app. Work closely with Bank business partners, vendors and technology partners to develop and deliver digital marketing campaigns. Participate in designing of digital marketing strategy and tactics, manages business initiatives, supports driving innovation, and builds relationships across product, corporate, and marketing teams. Ensure timelines, budgets, commitments, and goals are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process.

ACCOUNTABILITIES

The primary focus for this position is the email channel. Work closely with the Email delivery team and Bank product owners to develop a clear email sales strategy and then develop and deploy email campaigns for the Bank. Measure, analyze and report email metrics at an overall and individual campaign level. Partner with email vendor for bank-driven email channel management including email execution processes, invoicing, and leveraging industry best practices. Continuously test, analyze and optimize emails to increase open rates, click through rates and other key email marketing metrics. Work with Bank business partners to improve results and the consumer experience, utilizing a data-driven approach.

Additionally, work with the Product owners for Ameriprise. com, the secure site, the mobile app, and the paid search and social channels to coordinate multichannel marketing campaigns across these channels. Seek out opportunities to leverage capabilities and integrate experiences across channels to maximize digital marketing campaign results.

RESPONSIBILITIES

• Develop and deploy email campaigns for the Bank, leveraging processes that foster transparency, communication and efficiency.

• Measure, analyze and report email metrics at an overall and individual campaign level. Work with business partners to improve results and the consumer experience, utilizing metrics.
• Work closely with the Email delivery team and Bank leaders to develop a clear email marketing strategy.
• Partner with email vendor for bank-driven email channel management including email execution processes, invoicing, and leveraging industry best practices.
• Submit job requests to Epsilon and manage process from kick off to launch. Includes QA of emails for accurate content, proper rendering and links, overseeing and communicating needed changes, delivering list details and determining launch schedule.
• Continuously test, analyze and optimize emails to increase open rates, click through rates and other key email marketing metrics.
• Ensure overall success of daily operations by managing marketing calendar, production process, and campaign results.
• Understand campaign and project goals to provide guidance and consultation on strategy and supporting tactics.
• Ensure all email campaigns comply with current email best practices in the industry.
• Maintain and improve end-to-end process for campaigns that includes the strategy, review, approvals, measurement, insights and optimizations.
• Work with the Product owners for Ameriprise. com, the secure site, the mobile app, and the paid search and social channels to coordinate campaigns across these channels.
• Seek out opportunities to leverage capabilities and integrate experiences across channels to maximize campaign results.

REQUIRED QUALIFICATIONS

• 7+ years of email and multi-channel marketing experience.
• Advanced or higher level of proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Demonstrated experience and success in email channel.
• Demonstrated experience with vendor-hosted email technologies, channel best practices and related capabilities such as web analytics.
• Demonstrated experience with campaign and content management platforms.
• Ability to build and leverage relationships across organizational boundaries at multiple levels.
• Ability to effectively manage and prioritize projects and work independently to meet deadlines.
• Strong communication and organization skills, including prior experience working with technology and vendor teams.
• Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment; Enthusiastic, self-motivated and flexible.

PREFERRED QUALIFICATIONS

• 2+ years of banking financial services marketing technology experience.
• Experience with Adobe experience, campaign, web analytics, and creative platforms.

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U. S. based financial planning company headquartered in Minneapolis with a global presence. The firm s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if youre talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.