Digital Analytics Expert
- Fiserv
- 3 - 6 years
- Noida, Gurugram
- 1 day ago
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Job Description
We are looking for Digital Analytics Experts for Noida location, please find the details below:
Location: Noida
Exp. Range: 3 to 6 years
Job Description:
What does a successful Digital Analytics Expert do ?
Join our Insights Team as a Digital Analytics Specialist, where you will be at the forefront of optimizing our digital marketing strategies through deep analytics and data-driven insights. Collaborating with cross-functional teams, you will leverage your expertise to drive impactful solutions.
What you'll do:
- Gain an in-depth knowledge of various Corporate and Business Units' website architecture, business model, and online marketing strategy.
- Design customized solutions and technical tag implementation strategies.
- Setup the platform in Adobe Launch, Tealium Tag Manager, or DTM.
- Generate customized web analytic collection code for Adobe Analytics, Heap, Google Analytics, and assist with their implementation and deployment directly on the site or through a tag management platform.
- Validate and debug implementations, following through on issues until resolved.
- Perform light manipulation of JavaScript as needed to customize web analytic solutions and drive success based on key business drivers.
- Provide expert services on data sources, data connectors, report builders, heartbeat tracking, and app setup (acquisition links, push notifications, triggers, etc.).
- Help setup integration across other Adobe Experience Cloud products and external products.
- Communicate confidently and proactively with stakeholders throughout the project life cycle.
- Manage multiple stakeholder engagements simultaneously, appropriately setting their expectations while keeping projects on schedule and within scope.
- Become an expert in the use of Adobe products and understand how they can effectively optimize online businesses.
- Educate stakeholders on best practices in relation to their key business requirements.
- Innovate by ideating and collaborating with different teams to deliver new solutions.
- Connect with Product BU/Engineering teams to share new ideas and provide feature requests.
What you will need to have:
- 3+ years of overall experience working in web analytics or a related field.
- Strong technical expertise in tools such as Adobe Analytics, Adobe Launch, Tealium iQ, and Google Tag Manager (GTM).
- Bachelor's or Master's degree in computer science or a related quantitative/analytic discipline with equivalent work experience.
- Solid understanding of online marketing, tools, and technology.
- Strong understanding of HTML, CSS, JavaScript, and web protocols.
- Exceptional organizational, presentation, and communication skills both verbal and written.
What would be great to have:
- Previous experience working with Adobe Analytics or similar tools.
- Website optimization consulting experience.
- Deep vertical industry experience in financial services.
- Expertise in mobile or social media analytics.
- Expertise in processing rules, advanced segment creation, and data insertion APIs.
Job Classification
Industry: FinTech / PaymentsFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full timeContact Details:
Company: FiservLocation(s): Noida, Gurugram
Keyskills: Javascript Google Tag Manager Digital Analytics Adobe Analytics Adobe Launch Google Analytics
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