Implement and maintain Adobe Analytics tags using Adobe Launch (Tag Manager) or Dynamic Tag Management (DTM).
Collaborate with stakeholders to define tracking requirements and translate them into technical specifications.
Configure and validate event tracking, page load rules, and custom variables (eVars, props, events).
Conduct thorough QA and testing of tagging in staging and production environments.
Troubleshoot and resolve tracking issues to ensure data accuracy and integrity.
Work with developers to ensure correct data layer structures (e.g., JSON-based data layers).
Maintain comprehensive documentation of implementation logic and tracking schemas.
Support integration between Adobe Analytics and other platforms (e.g., Adobe Target, AEM, Google Tag Manager, Facebook Pixel).
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Practice Manager / HeadEmployement Type: Full time