Senior Manager- Digital Marketing
- Zeta
- 8 - 12 years
- Bengaluru
- 3 months ago
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Job Description
Were seeking a visionary yet hands-on Senior Manager - Digital Marketing to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zetas traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.
This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zetas global financial services customer base.
Why this role matters
Zeta s marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.
You ll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.
Key Responsibilities
- GTM Engineering
- Design the GTM Engineering strategy and architecture to align with Zeta s growth and revenue goals.
- Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.
- Design signal classification and scoring logic to drive routing, personalization, and prioritization
- Martech & Automation Architecture
- Own and evolve Zeta s GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.
- Demonstrate operational expertise in leveraging Zetas internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.
- Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.
- Growth Infrastructure & Web Engineering
- Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)
- Enable A/B testing, intent-based content delivery, and product-signal-led campaigns.
- Drive engineering efforts for speed, performance, and modular GTM component reuse.
- Digital Advertising & Paid Media Operations
- Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.
- Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.
- Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.
- Data Operations & Performance Intelligence
- Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.
- Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.
- Collaborate with Digital, Development, Content, and Sales on closed-loop insights.
- Team Leadership & Practice Building
- Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists
- Define team vision, workflows, rituals, and tech stack evolution roadmap
- Act as internal evangelist for GTM Engineering across product, sales, and marketing
Experience and Qualifications
- 8-12+ years of experience in B2B SaaS, fintech, or enterprise marketing, with a track record across digital marketing, growth, martech, or data/engineering
- Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI, React, WordPress, and automation tools like Bardeen
- Strong understanding of account-based marketing, product-led growth, funnel velocity, paid media workflows, and GTM performance metrics
- Hands-on skills in data modeling, workflow automation, API orchestration, and system design thinking
Skills
- Systems thinker who can architect full-funnel marketing experiences
- Strong storytelling + engineering mindset can bridge content, code, and campaign logic
- Comfortable switching between leadership, execution, and evangelism
- Highly collaborative across marketing, product, and sales
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Zeta Inc.Location(s): Bengaluru+ View Contact
Keyskills: Automation Web development Wordpress Workflow Digital marketing Operations Financial services CRM Salesforce Core banking
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