Social Media Expert
- Spider
- 2 - 6 years
- Kolkata
- 1 year ago
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Job Description
- Develop social media strategies aligned with the organization s goals and target audience.
- Conduct market research and competitor analysis to identify trends, best practices, and opportunities.
- Create comprehensive social media plans that outline campaign objectives, target audience, content themes, and posting schedules.
Content Creation and Management:
- Create engaging and high-quality content for social media platforms, including text, images, videos, and infographics.
- Collaborate with graphic designers, videographers, and copywriters to develop compelling visual and written content.
- Ensure consistency in brand voice, messaging, and visual identity across all social media channels.
- Use content management tools or platforms to schedule and publish posts at optimal times.
Community Engagement and Relationship Building:
- Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
- Foster meaningful interactions with the audience by actively engaging in conversations and addressing inquiries or concerns.
- Identify and collaborate with influencers, brand advocates, and partners to amplify brand reach and engagement.
- Develop and implement strategies to grow the organization s social media followers and increase audience engagement.
Performance Analysis and Reporting:
- Track and analyze social media metrics, such as reach, engagement, conversion rates, and audience demographics.
- Identify trends, insights, and areas for improvement based on data analysis.
- Prepare regular performance reports, including key findings, actionable recommendations, and future campaign ideas.
Social Media Advertising:
- Plan, execute, and optimize social media advertising campaigns to reach specific target audiences and marketing objectives.
- Utilize targeting options, such as demographics, interests, and custom audiences, to maximize ad effectiveness.
- Monitor ad performance, adjust budgets and bidding strategies, and provide recommendations for improving campaign ROI.
Qualifications and Skills:
- Bachelor s degree in marketing, communications, or a related field (or equivalent practical experience).
- Proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns.
- In-depth knowledge of various social media platforms, their features, and best practices.
- Proficient in social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, or similar.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative mindset with the ability to generate engaging content ideas.
- Strong understanding of social media trends, user behaviour, and digital marketing principles.
- Familiarity with social media advertising platforms, such as Facebook Ads Manager or LinkedIn Campaign Manager.
- Experience with graphic design, video editing, or basic HTML/CSS skills is a plus.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: Data analysis Content management Bidding Social media Project management Market research HTML Digital marketing Advertising Analytics
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