Executive (Content) - Shiksha.com
- Info Edge
- 1 - 2 years
- Noida, Gurugram
- 7 days ago
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Job Description
Job Title: SEO Content Writer
Location: C10, Sector 1, Infoedge India Limited
Type: Full-Time, Entry Level
Role Overview
Are you a curious wordsmith who questions everything especially Googles ever-changing algorithms? We need a forward-thinking, data-driven writer to dive deep into user intent, out-research competitors, and craft content that both readers and search engines love. No sugar-coating: you'll be expected to challenge assumptions, think ten steps ahead, and deliver content that drives real results.
Key Responsibilities
- In-Depth Research:
- Analyze top-ranking pages, SERP features, and related queries.
- Identify primary, secondary, and LSI keywords then layer them naturally into your copy.
- User-First Content Creation:
- Write clear, engaging product descriptions and article pages that answer real user questions.
- Structure content with scannable headings (H1H3), bullet lists, tables, and visuals.
- SEO & Google Compliance:
- Optimise title tags, meta descriptions, URL slugs, and image alt-text.
- Apply E-A-T principles: demonstrate expertise, authority, and trustworthiness.
- Avoid keyword-stuffing focus on quality and quantity.
- Performance Tracking & Iteration:
- Monitor rankings, click-through rates, and average page time, and traffic.
- Use analytics insights to refine content and improve performance.
- Continuous Learning:
- Stay up to date on Google algorithm updates and SEO industry trends.
- Bring fresh ideas to the table because what worked yesterday might not cut it tomorrow.
Qualifications
- Bachelors degree in English, Journalism, Marketing, or related field (or equivalent hands-on experience).
- Exceptional writing and editing skills in English, with an eye for detail.
- Demonstrable interest in SEO courses, certifications, personal blog, or self-study.
Skills & Attributes
- Analytical Mindset: You question the first source you find and dig deeper.
- Research Savvy: Comfortable using tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz.
- Basic HTML/CSS: Enough to tweak headings, links, and on-page elements.
- Communication: Strong collaboration skills with designers, developers, and marketers.
- Time Management: Juggle multiple assignments and deadlines without breaking a sweat.
- Growth Attitude: Youre hungry to learn, experiment, and iterate on your work.
Ready to Write the Future?
If you can tell keyword stuffing from a spaghetti recipeand youre eager to build content that actually moves the needleapply now with your resume, writing samples, and a one-paragraph critique of our current homepage. Lets see if youve got what it takes to outsmart Googles next update.
Job Classification
Industry: InternetFunctional Area / Department: Content, Editorial & JournalismRole Category: Content, Editorial & Journalism - OtherRole: Content, Editorial & Journalism - OtherEmployement Type: Full timeContact Details:
Company: Info EdgeLocation(s): Noida, Gurugram
Keyskills: SEO Writing Content Creation Communication Skills Content Editing Research Content Writing
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