Marketing Executive
- Krish Services Group
- 2 - 5 years
- Bengaluru
- 15 days ago
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Job Description
Company DescriptionKrish helps our customers reach their technology goals by putting their success first and building lasting and effective relationships. Krish offers the best value to its customers by using the right technology, right people, and right costs, backed by our consultants' experience and integrity and our tailored delivery processes. Role Summary:As a Marketing Executive, you'll execute strategic marketing initiatives to amplify our brand presence, drive lead generation, and support client retention. Your role is pivotal in coordinating campaigns, managing social media channels, executing event strategies, and overseeing partner collaborations to ensure measurable marketing outcomes.Key Responsibilities:
- Campaign Coordination & Execution
- Execute and monitor email outreach campaigns using Apollo.io, tracking engagement metrics and managing follow-ups.
- Maintain meticulous campaign records, ensuring accurate lead tagging, status updates, and CRM management.
- Event Management & Support
- Research, identify, and manage a calendar of relevant industry events, webinars, and summits.
- Provide logistical and on-ground support during events, ensuring smooth execution and effective lead capture.
- Execute detailed post-event follow-up strategies, coordinating with Content & Copy Specialist for personalized outreach.
- Social Media Management
- Manage daily posting, cross-platform scheduling, and engagement activities on LinkedIn, Instagram, Twitter, and Facebook.
- Regularly analyze social media performance, compile insightful reports, and adjust strategies accordingly.
- Partner Marketing Operations
- Coordinate marketing activities with strategic partners, facilitating smooth collaboration and timely content delivery.
- Track partner pipeline, manage co-marketing initiatives, and ensure alignment with mutual business objectives.
- Client Retention & CRM Management
- Maintain a comprehensive database of clients, tracking renewal cycles, upsell opportunities, and retention activities.
- Support execution of client retention initiatives, including targeted newsletters, renewal campaigns, and re-engagement efforts.
- Analytics, Reporting & Optimization
- Regularly track and report on campaign metrics, event outcomes, and social media analytics.
- Provide actionable insights and recommendations based on performance data to improve future marketing initiatives.
Qualifications & Experience:
- Bachelors degree in marketing, Business, or related field.
- 2-5 years of experience in campaign management, event coordination, or digital marketing within a B2B environment, preferably IT services.
- Hands-on experience with marketing automation tools such as Apollo.io, CRM systems, and social media management platforms.
- Proficiency in analytics tools like Google Analytics, LinkedIn analytics, and performance reporting frameworks.
Personal Attributes:
- Strong organizational and time-management skills with the ability to manage multiple concurrent initiatives.
- Results-driven, analytical mindset focused on continuous optimization.
- Excellent interpersonal and communication skills, comfortable engaging with internal stakeholders and external partners.
- Self-motivated and proactive, capable of working independently as well as collaboratively within a team environment.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: Krish Services GroupLocation(s): Bengaluru
Keyskills: B2B Marketing Lead Generation CRM Management cold outreach campaigns Social Media Marketing Marketing Automation Marketing Analytics
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