Job Description
Role & responsibilities
- Lead Generation & Demand Creation:
- Develop and execute B2B lead generation strategies using outbound methods.
- Generate high-quality leads via channels like email marketing, LinkedIn
outreach, SEO, PPC, webinars, events, and cold calling.
- Create and manage campaigns to generate awareness and interest in the
company's IT solutions.
- Make new strategies and approach to generate more and more leads
- Sales Funnel Management:
- Nurture leads through the funnel using automation tools and personalized
engagement.
- Qualify leads and coordinate with the sales team for further engagement.
- Maintain CRM systems with updated lead and opportunity information.
- Market Research & Strategy Planning:
- Identify potential markets, verticals, and target customer segments.
- Monitor industry trends, competitor activity, and market dynamics to refine
targeting strategies.
- Collaborate with marketing and technical teams to align messaging and
positioning.
- Partnership & Networking:
- Build relationships with key decision-makers (C-level, IT heads, and
procurement teams).
- Attend industry events, webinars, and trade shows to represent the company.
- Performance Tracking & Reporting:
- Analyze campaign performance and adjust strategies based on data insights.
- Provide weekly/monthly reports on lead gen performance, pipeline health, and
ROI.
Preferred candidate profile
Proven experience (37 years) in business development, demand generation, or B2B
lead generation in the IT .
Strong understanding of sales & marketing funnels, digital marketing tools, and CRM
platforms (e.g., HubSpot, Salesforce).
Excellent communication, presentation, and interpersonal skills.
Proactive, self-motivated, and able to work independently.
Analytical mindset with the ability to interpret data and trends.
Job Classification
Industry: IT Services & Consulting
Functional Area / Department: Sales & Business Development
Role Category: BD / Pre Sales
Role: Business Development Manager (BDM)
Employement Type: Full time
Contact Details:
Company: AIS Technolabs
Location(s): Ahmedabad
Keyskills:
IT Services
Lead Generation
digital marketing tools
It Services Sales
Demand Generation
Software Solutions