Marketing Data Analyst @ Iris Software

Job Description

Job Description: Marketing Data & Analytics Specialist

Position: We're Hiring! Marketing Data & Analytics Specialist | Noida | 25 Years Experience

Iris Software is looking for a Marketing Data & Analytics Specialist to join our growing team in Noida. If you're passionate about turning data into actionable insights and driving marketing efficiency through analytics and automation, we want to hear from you!

What Were Looking For:

25 years of hands-on experience in marketing analytics
Expertise in Power BI, Advanced Excel, Google Analytics (GA4), and HubSpot
Strong analytical and reporting skills with a detail-oriented mindset
Ability to build dashboards, streamline reporting, and integrate data across platforms

Location: Noida

About Us

For over three decades, Iris Software has been a trusted partner to Fortune 500 companies, delivering technology solutions in banking, financial services, insurance, life sciences, and manufacturing. With over 4,300 skilled professionals, we specialize in critical application development and comprehensive cloud services, including migration, modernization,
cloud-native development, DevOps, and optimization.

We are seeking a detail-oriented Marketing Operations and Automation Specialist to join our team. This role is key to optimizing marketing processes, ensuring seamless campaign execution, and enhancing efficiency through automation.

Job Summary

We are looking for a detail-oriented and data-driven Marketing Data & Analytics Specialist to join our marketing team in Noida. This role will be instrumental in generating insights, streamlining reporting, and driving marketing efficiency through data tools and automation. Youll work cross-functionally with marketing, sales, and operations teams, supporting performance tracking, campaign analysis, and platform integration.

Key Responsibilities

• Data Analysis & Reporting:
• Analyze marketing performance data from HubSpot, GA4, and other platforms.
• Build and maintain dashboards and reports using Power BI to track KPIs and campaign effectiveness.
• Manage marketing data models, segmentation, and performance metrics in Excel and Power BI.
• Automation & Process Improvement:
• Develop marketing workflows and automations using Power Automate to enhance productivity.
• Integrate data across systems (HubSpot, Wrike, GA4) and streamline reporting processes.
• Project & Campaign Management:
• Work within Wrike to support project tracking, timeline management, and resource allocation.
• Coordinate with content, design, and digital teams to ensure campaign goals and data requirements are met.
• Platform Management & Integration:
• Administer and optimize HubSpot for marketing automation, list management, and campaign analytics.
• Extract insights from Google Analytics 4 (GA4) to support SEO, web performance, and user behavior analysis.

Required Skills & Experience

• 2 5 years of experience in a marketing analytics, marketing operations, or data specialist role.
• Strong proficiency in Excel (VLOOKUP, PivotTables, data cleaning, etc.).
• Hands-on experience with Power BI for dashboard creation and data visualization.
• Working knowledge of Power Automate for automating marketing or reporting workflows.
• Experience using HubSpot for campaign reporting and CRM integration.
• Familiarity with GA4 for website and traffic analysis.
• Project coordination experience using Wrike or similar tools (Asana, Monday.com, etc.).
• Strong analytical mindset with attention to detail and ability to interpret complex datasets.
• Excellent communication and collaboration skills.

• Education Qualification
• Bachelors or masters degree in marketing, Business Analytics, or a related field.
• Additional certifications in Power BI, HubSpot, GA4, or Microsoft Power Platform will be considered a strong advantage.

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