Social Media & Product Marketing Manager
- Modern Informatics
- 2 - 7 years
- Goregaon
- 2 months ago
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Job Description
Role & responsibilities
- Social Media Strategy & Management
- Develop and execute social media strategies across platforms (Instagram, LinkedIn, Twitter, Facebook, etc.)
- Plan and schedule content in coordination with product launches and brand goals
- Monitor performance metrics and optimize engagement and reach
- Vendor Coordination & Management
- Identify and manage third-party vendors for content creation, design, paid campaigns, and influencer collaborations
- Ensure timely delivery and quality standards of outsourced work
- Act as the primary liaison between the company and external agencies
- Product Visualization & Content Oversight
- Oversee visual representation of products on digital platforms
- Work with vendors to create compelling graphics, videos, and campaign assets
- Ensure alignment of visuals with brand identity
- Market Research & Trend Analysis
- Conduct competitive analysis and audience research
- Identify market trends and suggest product positioning strategies
- Provide insights and reports to management for decision-making
- Campaign Planning & Execution
- Create and execute promotional campaigns for new product releases or seasonal promotions
- Track KPIs such as reach, conversion, click-through rates, and ROI
- Adjust campaigns based on performance metrics and management directives.
Preferred candidate profile
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in social media marketing or digital product branding
- Strong understanding of digital marketing tools and social media platforms
- Excellent communication and project management skills
- Experience working with outsourced vendors or creative agencies
- Self-starter with ability to work independently and deliver results
Nice to Have:
- Experience in product-based startups or early-stage companies
- Familiarity with Canva, Adobe Suite, or similar design tools
- Knowledge of SEO and paid marketing (Google Ads, Meta Ads)
Interested Candidate can call - HR Shraddha - 7738052***
Job Classification
Industry: Beauty & Personal CareFunctional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - OtherEmployement Type: Full timeContact Details:
Company: Modern InformaticsLocation(s): Goregaon+ View Contact
Keyskills: Communication Skills Product Marketing Social Media Marketing Branding And Marketing Social Media Digital Marketing
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₹ -12 Lacs P.A
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