Team Lead - Digital Marketing
- ICICI Bank
- 3 - 8 years
- Mumbai
- 2 months ago
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Job Description
About the roleAs a Team Lead In the Corporate Brand group, the candidate Is expected to lead a team of marketers to drive business growth through Innovative marketing Initiatives, tech enhancements and process Improvements.
Key ResponsibilitiesCampaign Management
Day-to-day management and smooth operation of various campaigns across Google, Meta and other social media platforms.
Tech SavvyTech-savvy professional with an in-depth understanding website launches, analytical tools, web applications & creative writing.
ProjectManagementProvide end-to-end project management, prepare budgets and monitor progress. Help collect, measure, organize and analyze data.
Stakeholder ManagementUnderstand business requirements to strategize, develop and execute interventions to serve potential new customers, enhance relationships with existing customers.
Qualifications & SkillsEducational Qualification
MBA with 5-10 experience in Digital Marketing and managing smooth operation of various campaigns across Google, Meta and other social media platforms
Functional SkillsComfort at working at the strategic level and implementation; managing campaigns, writing briefs for agencies, understanding business requirements and analysing data.
Analytical SkillsDemonstrated analytical skills in consumer research methodology and outputs. Experience in working with media partners to find most effective and efficient way of reaching customers.
Behavioural SkillsEfficient time management and problem-solving ability. Capacity to work independently and effectively handle entrusted responsibilities.
Communication SkillsGood oral and written communication skills.
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: ICICI BankLocation(s): Mumbai
Keyskills: Marketing digital marketing google AdWords project management online marketing marketing campaign social media marketing sem
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