Social Media Specialist
- Rolling Rock Software
- 3 - 5 years
- Bengaluru
- 1 month ago
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Job Description
Your Key Responsibilities
Strategic Ownership
- Develop and execute platform-specific content strategies aligned with marketing and product goals.
- Identify rising platforms, shifting audience behaviors , and whitespace opportunities (Reddit, niche communities, Threads, etc.).
- Align social activities with full-funnel awareness engagement conversion journeys.
Leadership Profile Building
- Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained.
- Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.
- Build brand trust and visibility through personal + brand account synergy .
Content Writing & Brand Voice
- Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.
- Create concise and compelling copy for short-form posts, carousels, videos, and ads.
- Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.
Community Engagement & Growth
- Foster meaningful conversations respond to DMs, comments, and mentions promptly and strategically.
- Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content.
- Explore employee advocacy and support internal champions with curated content.
Platform & Ads Experience
- Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.).
- Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.
- Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.
Performance Analysis
- Create and share performance dashboards regularly, highlighting insights and opportunities.
- Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.
- Benchmark against competitors and identify creative/social whitespace to capitalize on.
Requirements
- 3-5 years of B2B social media experience preferably in SaaS or healthcare tech.
- Excellent command of LinkedIn both organic and paid with strong understanding of Sales Navigator.
- Proven ability to write , edit , and craft compelling brand and leadership content.
- Familiarity with Reddit engagement , social listening , and platform communities.
- Understanding of design systems, layout, and visual direction (while not being a designer).
- Experience working with cross-functional teams including SEO, content, product, and sales.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Rolling Rock SoftwareLocation(s): Bengaluru+ View Contact
Keyskills: B2B Sales Social media SAAS Healthcare Content writing Dms Performance analysis SEO CRM
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