Brand Manager
- Lava International
- 4 - 8 years
- Noida, Gurugram
- 25 days ago
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Job Description
Role & responsibilities
As part of brand management team, this role will be responsible for managing Product
Portfolio & its revenue by enhancing product life cycle, strategizing product communication, and formulating Go-To Market Plan.
- Customer identification & Market Understanding
- Understanding consumer touchpoints to arrive at the right product GTM
- Regular consumer interaction through FGDs, Consumer Surveys, Market Visits, etcRetail Understanding
- Deep understanding of competition product portfolio
- In-depth understanding of competition product portfolio
- Conducting data analytics price segment-wise and geography-wise
- Gathering product & market insights through regular interaction with customers & tradeGTM Strategy
- Make a concrete GTM strategy for the complete category
- For new product launch - Devise GTM strategy, with a recommendation of budget requirement
- Close-looping end-to-end GTM management right from GTM planning to execution of GTM
- Creating and implementation of processes for GTM of products
- Ensure sales team and channel training is conducted in right manner
- Ensure RoI measurement of GTM initiativesCommunication Development & Execution:
- Work with creative agency & in house creative team to ensure each communication is in line with the brand purpose and guidelines.
- Responsible for all communication - both creative and media selection - across all offline channels - ATL (TV, Radio),BTL (point of sale, trade channels, ambient media)
- Manage Media planning and media buying.Brand Operations
- New Product Launch and Existing product relaunch
- Enabling sales team by ensuring timely product information dissemination
- Consistent monitoring performance of all SKU in the market and generating triggers
- Tracking the performance of products using standard statistic tools
- Demand forecast for next 3 months at SKU level
- Recommending marketing interventions' business case and managing execution end-to-end
Preferred candidate profile
- Minimum 5 years of experience in Agency/brand management kind of roles.
- Have an excellent eye for detail
- Highly creative. Out of the box modern innovative thinker
- A highly collaborative team player with a track record of partnering with others to meet objectives
- Superior analytical skills to compile, analyze and leverage data to adapt plans quickly
- Entrepreneurial self-starter
Job Classification
Industry: Telecom / ISPFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Lava InternationalLocation(s): Noida, Gurugram
Keyskills: Brand Campaigns Brand Manager Brand Strategy Brand Management Brand Positioning
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