Lead Data Scientist - Media Mix Modelling (MMM)
- Blend360 India
- 6 - 9 years
- Hyderabad
- 6 hours ago
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Job Description
Key Responsibilities:
- Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
- Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
- Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights.
- Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
- Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders.
- Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
- Ensure data integrity, accuracy, and consistency in all analyses and models.
- Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science.
- Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
- Create and maintain documentation for all models, methodologies, and analysis processes.
Qualifications
- Bachelors or Masters degree in Data Science, Statistics, Economics, Mathematics, or a related field.
- Proven experience (6+ years) working in Media Mix Modeling (MMM) and/or marketing analytics.
- Strong proficiency in statistical modeling techniques (e.g., regression analysis, time-series modeling) and data analysis.
- Hands-on experience with tools and technologies such as Python, R, SQL, and data visualization platforms (e.g., Tableau, Power BI).
- Familiarity with marketing data sources (e.g., Nielsen, IRI, social media data, CRM, etc.).
- Excellent problem-solving skills and a strong analytical mindset.
- Ability to translate complex data into actionable insights and recommendations for business stakeholders.
- Strong communication skills with the ability to present findings to both technical and non-technical audiences.
- Experience working in a fast-paced, data-driven environment.
- Familiarity with machine learning techniques and frameworks is a plus.
Preferred Qualifications:
- Experience working with large datasets and cloud-based data platforms (e.g., AWS, Azure, Google Cloud).
- Knowledge of marketing attribution models, customer segmentation, and lifetime value (LTV) analysis.
- Experience in running A/B tests and controlled experiments.
- Prior experience in a consulting or marketing agency environment is a plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Data Science & Machine Learning - OtherEmployement Type: Full timeContact Details:
Company: Blend360 IndiaLocation(s): Hyderabad+ View Contact
Keyskills: Data Science Marketing Analytics Media Mix Modeling Python SQL R
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Blend360 India
BLEND360 is an award-winning, new breed Data Science Solutions Company focused on powering exceptional results to our Fortune 500/1000 clients and other organizations. We are a hyper growth company - born at the intersection of advanced analytics, data and technology. ...
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