Product Marketing and Analyst Relations Associate
- Businessnext
- 1 - 5 years
- Noida, Gurugram
- 15 days ago
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Job Description
Product Marketing and Analyst Relations Associate
Sales and Marketing Group
Noida, India | 1 3 Years
Welcome to BUSINESSNEXT, where we believe in maximizing your true potential while doing something purposeful, we invite you to #UNLIMIT with us. Our commitment to innovation and forward-thinking is reflected in everything we do, and we're looking for like-minded individuals to join our team. If you're looking for a rewarding career in a company that values your creativity, collaboration, and innovation, we invite you to explore this opportunity and join us in being #UpForTomorrow.
The Opportunity:
We are looking for smart & creative candidates who want to Learn, Grow and Innovate because they love the challenge of solving business problems.
Objectives aligned to this role:
BUSINESSNEXT is looking to hire a Product Marketing Specialist to help in activities promoting the business value of BUSINESSNEXT products. The ideal candidate will be a great writer and strong communicator, with experience in product marketing for an enterprise software product (B2B). A prior stint handling product marketing for a startup will be a definite plus.
What would you do?
- Understand the product landscape and go-to-market for B2B SaaS solutions.
- Work with product management, leadership, presales, and sales teams to develop positioning, value proposition, differentiation, and market fit for BUSINESSNEXT products.
- Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments.
- Develop an understanding of the products and features, build product messaging, value propositions, and collaterals, brochures, videos, case studies, demos, sales content, and other content to support marketing and sales activities.
- Ideate product vision and roadmap with product management and delivery groups.
- Work with the analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings.
Skills Required:
- Demonstrates strong thought leadership, excellent in orchestrating people, processes, systems, and metrics for top-notch implementations
- 1-3 years of experience in marketing, branding, product marketing in B2B businesses.
- MBA in Marketing from with Technology background.
- Experience of driving Market research, Product launches, Sales enablement.
- Understanding of content-led brand development principles, frameworks, techniques, and best practices.
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the value proposition.
- Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy.
Academic Qualification:
- Full-Time Graduate/Post Graduate in Engineering
- Good understanding of current technology trends along with ultra-scalable systems
- Proficient in effectively communicating with corporate stakeholders across various domains, including technology and business.
Meet The Team
Connect with the team that loves the challenge of solving business problems, just like you!
Ashutosh Gupta
Advisor - CRO
Rahul R. Sheth
VP Sales & Marketing
WHY BUSINESSNEXT?
WIIFM, you ask? Well, lots of real, get-your-hands-dirty gigs, building cool products for the BFSI industry that is rapidly digitizing. Expect a challenging work experience that youre unlikely to get in a Services Company. Does that excite you?
Some Quick Facts:
- Ours is an inspiring Garage-to-Unicorn Product story that has been scripted by gifted technologists who are just like you.
- Fastest growing SaaS companies in India, especially in the BFSI industry, with a global footprint, serving over 1 million+ users across 50+ countries
Are we on a Mission?
We sure are on an 8-year Moon-shot Mission to be specific. We want to accelerate the Worlds transition to intuitive, digital, and joyful financial experiences and become a Decacorn in the process.
To UNLIMIT your true potential with us is to traverse a journey through our core values from a space of Care:
Care for self and hence choose to be Happy (Happy People)
Unlearn the old and learn new things to come out of the comfort zone, overcome fear of the unknown and grow (Learning & Growth)
As Learning and Growing becomes a Habit, naturally Innovate to solve problems (Innovation)
That's when the Customer is Happy (Happy Customers) and acknowledges that the products and services given by us have made life and business awesome and helped the Customer to be #UpforTomorrow
Come, #Unlimit your true Potential today to be #UpForTomorrow:
We exist for growth and development: Were a company that is built on a Coaching Culture, committed to supporting employees to reach their full potential, helping them achieve their professional goals while contributing to the Moonshot. We thrive on clear, lucid Objectives & Key Results (OKRs). A trusting, transparent relationship where an Individuals OKRs, lock into the departments which, in turn, lock into the Companys!
We thrive by being proactive: Our Brand tagline "Up For Tomorrow" implies being proactive and forward-thinking, and our Culture Philosophy of "Unlimit" speaks of having no limits on what one can achieve. You can expect a culture that will constantly encourage you to take initiative and be proactive in your career, taking charge of your own professional development. Caring for People is our Business, and a Values-led Culture is our Profit. We just happen to use tech in the process.
About BUSINESSNEXT
Started as CRMNEXT, an India-born MNC with proven expertise in driving digital transformation at large banks and insurance businesses in customer engagement, modernizing sales, and servicing, it led Indias visibility on the global platform as a deep-tech IT product center capable of heralding digital disruption.
Today, as BUSINESSNEXT, it powers 1 million+ user across 65,000 branches and call centers, managing 1 billion end customers worldwide. It has helped leading banks to open over 200 million digital accounts, issue 100 million cards and approve over $25billion loans over the last two years. Recognized as a Visionary by leading industry analysts, we leverage technology, innovation, and experience to relentlessly deliver incredible, unique, and human experiences, acing the volatile and complex business environment.
BUSINESSNEXT suite comprises CRMNEXT, CUSTOMERNEXT & DATANEXT which are AI and ML-driven cloud-agnostic platforms dedicated to enabling digital transformations. BUSINESSNEXT has its USA headquarter in Raleigh, North Carolina and its international headquarter in Noida, India. It has a footprint across 5 continents and direct offices in 14 countries across the U.S.A, MEA, and APAC.
#Unlimitto be #UpForTomorrow
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: BusinessnextLocation(s): Noida, Gurugram
Keyskills: Analyst Relations Product Marketing Marketing Strategy Content Creation Collateral Development Presentation Skills Content Marketing Marketing Campaigns Marketing Planning Marketing Strategies Strategic Market Planning
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