Content Writer
- Rchilli
- 0 - 3 years
- Nagar
- 2 months ago
- Email to a friend
- Report this job
Job Description
Role: SrContent Writer
Exp: 4-6 Years
Work Mode: Hybrid/onsite
Location: Mohali
Shift Timings: 12-10pm IST
Job Description
Key Responsibilities:
Content Strategy Development:
Create and execute a complete content strategy aligned with lead generation
and brand awareness goals, Research industry trends, competitor content, and audience needs to drive
relevant and engaging content, Content Creation:
Write and develop high-quality content, including blog posts, case studies,
white papers, eBooks, infographics, web content, video scripts, and email
campaigns, Produce engaging and informative content that positions RChilli as a thought
leader in the HR tech and recruitment space, Develop content to support product launches, marketing campaigns, and
sales enablement, Lead Generation and Content Marketing:
Create content optimized for SEO to drive organic traffic and generate
qualified leads, Collaborate with the SEO team to ensure content is aligned with target
keywords and search intent, Design and implement content distribution plans across relevant channels
(website, social media, email, LinkedIn, etc ), Case Studies and White Papers:
Research and create detailed case studies highlighting client success stories
and RChillis impact, Write technical and business-focused white papers that demonstrate product
value and address industry pain points, Email and Campaign Content:
Develop compelling email sequences, drip campaigns, and newsletters to
nurture leads and drive conversions, Collaborate with the marketing team to create campaign-specific landing
pages and content, Visual Content Collaboration:
Work with the design team to develop infographics, video scripts, and other
visual content that complements written content, Thought Leadership and Branding:
Contribute to establishing RChillis brand voice and thought leadership in the
industry, Regularly publish content on LinkedIn and other platforms to enhance brand
credibility, Content Performance Analysis:
Monitor and analyze content performance metrics to refine and improve
content strategies, Leverage data insights to create high-performing content that resonates with
target audiences, Requirements
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Minimum 4-6 years of experience in content writing, preferably in the SaaS industry
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Proven track record of developing and executing successful content marketing strategies
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Exceptional writing, editing, and proofreading skills with a keen eye for detail
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Strong understanding of SEO, keyword research, and content optimization
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Experience in creating long-form and short-form content
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Ability to work independently and collaboratively in a fast-paced environment
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Excellent research skills and the ability to translate complex concepts into engaging content
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Familiarity with content management systems (HubSpot etc ) and marketing automation tools, Education And Qualifications
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Bachelors degree in English, Journalism, Communications, Marketing, or a related field
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Masters degree in Mass Communication, Journalism, or MBA in Marketing is highly preferred
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Additional content marketing, digital marketing, or SEO certifications will be an advantage,
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: RchilliLocation(s): Nagar+ View Contact
Keyskills: proof readingseo saas content writing hubspot content optimization research performance analysis editing
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