Marketing Content Writer Lead Generation Focus @ TMotions

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Marketing Content Writer Lead Generation Focus

TMotions
4 - 9 years
Mohali, Chandigarh
20 days ago
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Job Description

Marketing Content Writer Lead Generation Focus

Job Description:

We are seeking a strategic Marketing Content Writer to create compelling newsletters, blogs, and longform content aimed at driving lead generation. This role will focus on producing targeted content that
aligns with business objectives, resonates with key audiences, and converts leads effectively.

Key Responsibilities:

Newsletter Writing: Develop monthly newsletters with strategic CTAs aimed at boosting
conversions and nurturing leads. ( Slow/fast/triggered)
Blog Writing: Craft SEO-optimized, long-form content (1,500 2,500 words) focused on industry
trends, customer pain points, and solution-driven topics.
Lead Generation Content: Create targeted content assets (eBooks, case studies) to capture
leads and support sales funnel initiatives.
Performance Tracking: Monitor content performance using key metrics (open rates, conversion
rates, traffic) to refine strategy and content approach.
Content Strategy Alignment: Collaborate with sales and marketing teams to align content
themes with lead generation goals and targeted buyer personas.
Content Repurposing: Adapt existing content into various formats (social media posts, landing
pages) to maximize reach and impact.

Qualifications:

4+ years in content writing with a focus on lead generation.
Proven track record of driving lead generation through content.
Strong writing, editing, and SEO skills.
Experience with email marketing and analytics tools (e.g., HubSpot, Google Analytics).
Ability to adapt messaging for different formats and audience segments.
Strong communication and interpersonal skills.

Preferred Skills:

Basic knowledge of CRM platforms (HubSpot, Salesforce, etc.)
Experience working with paid campaign content (Google Ads, LinkedIn Ads)
A portfolio with examples of high-performing content

Location: Mohali

Equal Employment Opportunist:

TMotions is deeply committed to promoting diversity, advancing equity and fostering a culture of
inclusion. Therefore, we invite applications from marginalized and equity-seeking groups. Individuals
seeking employment at TMotions are considered without regards to race, color, religion, sex, sexual
orientation, gender identification, national origin, age, marital status, ancestry, physical or mental
disability, or veteran status.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Advertising & Creative
Role: Copywriter
Employement Type: Full time

Contact Details:

Company: TMotions
Location(s): Mohali, Chandigarh

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Keyskills: Lead generation Interpersonal skills Google Analytics Email marketing Focus Social media Content writing SEO CRM Salesforce

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Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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TMotions

Omnie Solutions(i) Pvt Ltd\\n\\nWe are a global enterprise solutions provider, usually a tech based organization. Our niche is in Enterprise Application Integration and External Customer Facing applications. We have developed and implemented several Enterprise Mobile Apps, recently launched three of...

Marketing Content Writer Lead Generation Focus @ TMotions

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