Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
Create compelling email templates and scripts tailored for different audience segments.
Implement account-based marketing (ABM) strategies to target high-value accounts.
Utilize data-driven insights to personalize and optimize email outreach.
Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
Manage and optimize Salesforce CRM for email marketing and lead management.
Ensure data accuracy and segmentation for effective targeting.
Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
Map the customer journey to personalize email interactions at each stage.
Implement email automation workflows to improve lead nurturing and customer retention.
Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
Ensure compliance with email marketing regulations and best practices.
Drive cold email outreach and cold calling efforts to generate new business opportunities.
Develop strategies for recycling leads and ensuring no opportunity is lost.
Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Internet MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Email Marketing