Marketing Strategist
- Oasys Cybernatics
- 4 - 7 years
- Chennai
- 23 days ago
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Job Description
Role & responsibilities
Marketing Strategist
Role Overview: We are seeking a strategic and results-oriented Marketing Strategist to join our growing team. The ideal candidate will have a proven track record in developing and executing marketing strategies for tech products on a global scale. You will play a crucial role in shaping our brand identity, driving customer acquisition, and expanding our market presence across international markets.
Responsibilities:
- Develop and implement comprehensive marketing strategies to drive awareness, acquisition, and retention of customers globally.
- Conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.
- Collaborate with cross-functional teams including product management, sales, and creative teams to execute integrated marketing campaigns.
- Define and manage the marketing budget, ensuring optimal allocation of resources across various channels and initiatives.
- Utilize analytics and KPIs to track campaign performance, optimize strategies, and report on key metrics to stakeholders.
- Stay updated with industry trends and best practices, and incorporate innovative approaches into marketing strategies.
Requirements:
- Bachelors degree in Marketing, Business Administration, or a related field; Masters degree preferred.
- Proven experience (X years) as a Marketing Strategist or similar role in a tech company, preferably with global market exposure.
- Strong understanding of digital marketing channels, SEO/SEM, social media, and content marketing.
- Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
- Exceptional communication and presentation skills, with the ability to influence and collaborate effectively across teams.
- Creative thinker with a passion for innovation and a results-driven mindset.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: Oasys CybernaticsLocation(s): Chennai
Keyskills: Communication Skills Global Marketing Campaigns
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Oasys Cybernatics
OASYS Cybernetics is India's leading System Integrator executing many prestigious e-Governance projects in various states of India, employing over 800+ technically qualified engineers and staffs. We @ OASYS believe in a defined work culture that might surprise you. Just as an organization needs t...
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