Assistant Manager Customer Lifecycle Management @ Ketto

Job Description

 Job Title: Assistant Manager/ Senior Executive - Customer Retention Marketing : 
We are seeking a dynamic and results-oriented professional to join our marketing team as an Assistant Manager/ Senior Executive for Customer Retention Marketing role. The ideal candidate should have a strong background in customer retention strategies. This role involves creating and implementing campaigns to retain existing customers, enhance customer experience and loyalty, and drive revenue growth. Responsibilities: 

Develop and execute customer retention marketing strategies to minimize churn and maximize customer lifetime value.

Analyze customer data to identify patterns, preferences, and behaviors, leveraging insights to optimize retention campaigns.

Collaborate with cross-functional teams, including product, sales, and customer support, to align strategies and improve overall customer experience.

Create targeted and personalized communication campaigns through various channels, including email, WhatsApp, SMS, and in-app messaging. Implement strategies that effectively reach and engage customers across these various channels.

Implement A/B testing and analyze campaign performance metrics to continuously improve the effectiveness of retention initiatives.

Utilize marketing automation tools to set up and manage triggered campaigns based on customer behavior and engagement.

Collaborate with the data analytics team to measure and report on key performance indicators related to customer retention.

Stay informed about industry trends, best practices, and emerging technologies in customer retention marketing.

 Qualifications: 

Master/ Bachelor's degree in Marketing, Business, or a related field.

Proven experience (3-4 years) in customer retention marketing, with a focus on driving customer loyalty and reducing churn.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and interpersonal skills to collaborate effectively with internal teams.

Familiarity with marketing automation tools and CRM systems such as Clever Tap.

Results-driven mindset with a commitment to achieving retention and revenue goals.

Creative thinking and problem-solving skills to develop innovative retention campaigns.

If you are a passionate marketer with a track record of successful customer retention initiatives, we encourage you to apply. Join our team and contribute to the success of our company through effective customer retention strategies.

Job Classification

Industry: Internet (E-Commerce)
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Head - Client Relations
Employement Type: Full time

Contact Details:

Company: Ketto
Location(s): Mumbai

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Keyskills:   customer retention sales marketing retention strategies crm hr generalist activities employee relations hrsd talent management talent acquisition employee engagement recruitment employee retention customer life cycle management