Performance & Growth Manager @ Info Edge

Job Description

Job Title: Performance & Growth Manager
Location: Bangalore
Experience: 57 years
Industry: B2C / Consumer Tech / Mobile Apps
Function: Growth, Performance Marketing
Reports to: Business Head

About Us

Aisle is a high intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and ranked 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India.

Responsibilities

• Own and execute the full-funnel growth strategy across paid channels (Meta, Google, YouTube, and more) to drive installs, registrations, and revenue.
• Plan, run, and optimize performance marketing campaigns across acquisition and re-engagement funnels, improving ROAS and LTV/CAC.
• Collaborate with product, design, and analytics teams to ensure a seamless user journey from first click to retention.
• Lead creative testing frameworks for ad copies, videos, and landing pages tailored to different audience personas.
• Experiment with emerging channels (e.g., influencer-led performance, affiliates, programmatic) to diversify Aisles growth engine.
• Scale successful campaigns and test new channels
• Manage performance marketing budgets efficiently with a sharp eye on CAC, CTR, CVR, and ROI.
• Work closely with data & analytics to build attribution models and deliver actionable insights.
• Conduct competitor benchmarking and stay ahead of growth trends in the dating and consumer app space.
• Identify new paid channels or growth hacks that can bring incremental value.
  

Requirements

• 57 years of hands-on performance marketing experience in B2C brands or consumer apps (ideally in dating, fintech, gaming, or social).
• Strong track record of managing large-scale campaigns on Meta Ads (FB/IG) and Google Ads (Search, Display, UAC).
• Sharp analytical mindset with experience in tools like Google Analytics, AppsFlyer/Branch, Mixpanel, Excel, and Looker/Data Studio.
• Creative thinker with a knack for user segmentation, copy direction, and audience-based targeting.
• Strong project management skills, able to juggle multiple campaigns, teams, and priorities.
• Passion for the dating app space and understanding of Indian consumer behavior is a huge plus.
• Comfortable in a fast-paced, startup environment with ownership-first attitude.

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