Executive - Media
- TO THE NEW
- 2 - 7 years
- Noida, Gurugram
- 8 days ago
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Job Description
Responsibilities
- Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels
- Identify and execute optimization recommendations to increase campaign ROI
- Create landing pages using tools like Unbounce
- Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations
- Stay up-to-date and implement industry trends, platform updates, and best practices in paid media
- Design and implement a strategic approach to search engine marketing
- Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously.
- Collaborate with the creative and content teams to produce compelling ad copy and visual assets.
- Bachelor s degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising
- Experience in creating and running campaigns for IT services
- Strong keyword research skills
- Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared
- Proven track record in handling multiple campaigns at a time
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms
- Strong analytical skills and the ability to interpret data to make informed decisions
- Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: TO THE NEWLocation(s): Noida, Gurugram+ View Contact
Keyskills: IT services Analytical skills PPC Search engine marketing Senior Executive Research Management digital advertising Testing
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TO THE NEW
TO THE NEW is a digital technology company providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. We design & build digital platforms and products with Cloud and Data at the focal point by working on cutting-edge tech...
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