Cognizant hiring SPE For Digital marketing (Gurugram)
- Cognizant
- 1 - 6 years
- Noida, Gurugram
- 2 months ago
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Job Description
Digital Marketing Agent for App Ads Campaigns
App Marketing: app promotion, app install campaigns, mobile app advertising, app user acquisition.
Digital Marketing: online advertising, paid media, social media marketing, search engine marketing (SEM), display advertising, video advertising.
Paid Ads: pay-per-click (PPC), cost-per-install (CPI), cost-per-acquisition (CPA), Google Ads, Facebook Ads, Apple Search Ads.
App Store Optimization (ASO): app store visibility, app store ranking, keyword optimization, app store conversion rate optimization.
Mobile User Acquisition: user acquisition strategy, mobile app installs, user engagement, retention marketing.
Job Title: App Campaign Manager, App Campaign Media Planner, App Campaign Optimization, App Campaign Troubleshooting
Responsibilities:
- Serve as a trusted advisor to Platform clients, providing expert guidance on campaign strategy, optimization, and best practices.
- Support Real Time internal teams, handle escalated cuts issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution.
- Deep dive into client campaign data to identify performance opportunities and areas for improvement.
- Play client facing role in case of escalated issues by the team for complete closure
- Stay up to date on the latest Google Ads features and product updates, translating them into actionable strategies for clients.
- Identify and document best practices from consults data specifically relevant to the Platform client
- Knowledge Management: Share deep dives on top issue types consulted with L2 & pSME and stay up to date on the latest Google Ads features, updates, and best practices, and share this knowledge internally.
- Product Expertise: Stay informed about current trends and best practices in the digital advertising landscape.
Skills:
- In-depth knowledge of the Google products and services in scope of Troubleshooting
- Passion for the product and the customer
- Excellent analytical skills with the ability to interpret complex campaign data and identify trends.
- Strong communication skills, with the ability to explain technical concepts in a clear and concise manner.
- Experience collaborating with clients at a strategic level and building strong relationships.
- Active listening and understanding customer needs.
- Ability to make decisions based on the best interests of customers, and the technical escalations team.
- If you are a highly motivated and experienced quality assurance professional with a passion for Google Ads, we encourage you to apply for this exciting opportunity
Job Classification
Industry: BPM / BPOFunctional Area / Department: Customer Success, Service & OperationsRole Category: Operations SupportRole: Operations Support - OtherEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Noida, Gurugram
Keyskills: Excellent Communication In English Digital Marketing App Ads Campaigns SEM SEO
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