Growth Marketing Manager
- Classic Informatics
- 3 - 7 years
- Noida, Gurugram
- 22 days ago
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Job Description
We are looking for a dynamic Growth Marketing Manager for one of our costumer.
We are looking for a results driven Growth Manager/Marketing Manager who is passionate about building and scalling digital communities, driving user growth and community centeric events.
Role & responsibilities
1. Growth Strategy & Execution
- Develop and execute growth strategies to rapidly increase platform users, newsletter subscribers, and community members.
- Design, run, and optimize digital campaigns across LinkedIn, Twitter, email, and other relevant channels.
- Build growth loops using referrals, viral campaigns, and partnerships with HR influencers and organizations.
2. Community Building
- Launch, grow, and engage ThePeoplesBoards online community (WhatsApp, Slack, or custom platform).
- Curate discussions, member spotlights, AMAs, and peer-driven content to foster an active, close-knit network.
- Drive user-generated content and facilitate member contributions.
3. Content-Led Marketing
- Collaborate with the editorial team to create, distribute, and repurpose high-impact content (articles, interviews, polls, videos) that sparks conversation and sharing.
- Ensure all content drives traffic to community, events, and newsletter sign-ups.
- Strategize, Lead and Execute SEO initiatives
- Lead content partnerships, guest post exchanges, and influencer collaborations.
4. Events Management (Digital & IRL)
- Plan, promote, and execute regular virtual and physical events: webinars, roundtables, meetups, and networking sessions.
- Coordinate event logistics, speaker outreach, and post-event content distribution (recaps, recordings, highlights).
- Drive event attendance, engagement, and post-event community growth.
5. Analytics & Optimization
- Track, analyze, and report on key growth and engagement metrics (traffic, sign-ups, active users, event participation, referrals).
- Use data to iterate on campaigns, community programs, and event formats for continuous improvement.
- Monitor market trends and competitor activity to spot new growth opportunities.
Preferred candidate profile
- 36 years experience in digital marketing, growth, community management, or eventspreferably in a media, start-up or HR-focused environment.
- Demonstrated success in building online communities or running high-impact campaigns from scratch.
- Strong understanding of content marketing, social media growth tactics, and digital event management.
- Highly data-driven; skilled with analytics tools (Google Analytics, etc.) and CRM/email platforms.
- Excellent written and verbal communication; comfortable representing the brand in public, online and offline.
- Creative, hands-on, proactive, and thrives in a startup/scale-up environment.
- Passion for HR, people practices, or community building is a plus.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Classic InformaticsLocation(s): Noida, Gurugram
Keyskills: Marketing Community Management Marketing Strategy Content Marketing Growth Marketing Marketing Campaigns Digital Marketing Event Marketing
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Classic Informatics
Classic Informatics Pvt. Ltd. Classic Informatics is a Microsoft Gold Certified partner in Application Development competency, a global web development and mobile apps development agency with over 150 techies and designers on-board. Our clients include SMEs, enterprises and start-ups in over 30...
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