Digital Analyst - EU & APAC Regions @ Pitney Bowes (PBI)

Job Description:

Join Pitney Bowes as Digital Analyst - EU APAC Regions

Years of Experience required- 3 to 5 years

Job Location- Noida/ Pune

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.

We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:

We re looking for a strategic and insights-driven Digital Journey Analyst to support growth initiatives across the EU and APAC regions. This role will be instrumental in uncovering behavioral trends across the full digital funnel, identifying gaps in the user journey, and connecting digital marketing performance to revenue outcomes. The ideal candidate is not only fluent in analytics tools but also skilled at translating complex data into clear, actionable insights. They thrive in cross-functional environments, have a strong understanding of regional market differences, and bring a proactive approach to experimentation, optimization, and collaboration. Experience with SaaS product analytics and multi-touch attribution is a strong plus.

Responsibilities:

Digital Journey Funnel Analysis:

Analyze user behavior across digital touchpoints (TOFU, MOFU, BOFU) to understand how prospects and customers engage with content and campaigns. Identify gaps, drop-offs, and successful paths that drive MQLs, SQLs, and revenue, particularly across the EU and APAC regions.

Data-Driven Insights:

Move beyond reporting to deliver actionable insights that influence content strategy, channel mix, and campaign investment. Help stakeholders understand what s working and what s not through a revenue-first lens, not just engagement metrics.

Cross-Functional Collaboration:

Partner with marketing, product, sales, and analytics teams to connect digital campaign performance with offline outcomes (e.g., demos, quotes). Translate data into strategies that align with regional goals and business objectives.

User Journey Mapping:

Map multi-touch user journeys across ads, site content, and CRM systems to uncover friction points, missed retargeting opportunities, and optimization areas for both marketing and product experiences.

A/B Testing Experimentation:

Recommend and support A/B tests for landing pages, CTAs, and user flows based on observed behavior. Collaborate closely with Marketing, Engineering, and Customer Success to drive continuous optimization across regions.

Regional Competitive Lens:

Apply a nuanced understanding of European and APAC markets including search behavior, digital maturity, and sales engagement patterns. Stay aware of how top-performing peers in the region are measuring and optimizing their digital efforts.

Reporting Tool Mastery:

Build and maintain dashboards in tools like Adobe Analytics, FullStory, Power BI, and Google Analytics to track KPIs. Ensure accurate data collection and actionable interpretation to inform digital marketing and product strategies.

Product Analytics Attribution:

Support product teams by analyzing behavioral data to drive feature usage, engagement, and activation. Help attribute product outcomes and conversions back to marketing efforts across the full funnel.

Qualifications:

The Team

Our passionate and ambitious team delivers innovations that help clients navigate the complex and always evolving world of commerce: from helping, them use data to market to the best customers, to enabling the sending of parcels and packages efficiently, to securing payments through statements and invoices.

Our global Innovation team is dedicated to using the best-in-class tools, processes and modern architectures to create great experiences for our clients. In a rapidly changing world, we have a clear technical vision for our future that includes SaaS, APIs, Big Data, Advanced Analytics, Mobile and the Internet of Things. We are also focused on creating great client experiences, utilizing a Design Thinking platform and approach.

Helping clients achieve their greatest commerce potential are Pitney Bowes 14,000+ passionate employees around the world, our relentless pursuit of innovation with over 2,300 active patents, and our focus on clients, who are at the center of all that we do - from small businesses to 90% of the Fortune 500.

In everything, we do, we deliver accuracy and precision to drive meaningful impact.

Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.

Few interesting videos about Pitney Bowes:

Who we are

Pitney Bowes India 10 years journey

Pitney Bowes, Great Place to Work

Life at Pitney Bowes

Pitney Bowes Diversity

We will:

Provide the will: opportunity to grow and develop your career
Offer an inclusive environment that encourages diverse perspectives and ideas
Deliver challenging and unique opportunities to contribute to the success of a transforming organization
Offer comprehensive benefits globally ( P B Live Well )

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace. All interested individuals must apply online.