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Business Development Associate @ Algoworks

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 Business Development Associate

Job Description


Business Development Associate (Events, Webinars, Dinners) / Events Expert Role: Business Development Associate Employment Type: Full-time
Plan and execute custom events, assist in lead generation, conduct market research, and collaborate with teams to manage successful events.
Summary:
The Business Development Associate will focus on planning, organizing, and hosting events, dinners, and executive meet-ups to drive business growth. They will also research market trends and assist the sales team in creating proposals and lead-generation strategies.
    Key Responsibilities:
  • Plan and execute custom events/dinners for executives and potential clients in US and UK.
  • Craft engaging sequences for event sign-ups and post-event follow-ups to maximize lead conversion.
  • Report on event outcomes and provide recommendations for future events.
  • Collaborate with cross-functional teams to ensure successful event execution.
  • Strong hold on being able to track MQLs from various marketing channels and create and functions to execute upload of this data accurately to CRM.
  • Develop and execute email marketing campaigns and LinkedIn outreach sequences tailored to different audience segments (prospects, MQLs, SQLs, partners and customers).
  • Optimize campaigns for engagement, conversion, and lead quality.
  • Plan and execute email and LinkedIn outreach campaigns invite attendees and promote webinars and drive registrations.
  • Work with the content and design teams to create compelling email copies, subject lines, and LinkedIn messages.
  • A/B test different formats, CTAs, and messaging. Ensure all communications aligns with brand voice.
  • Monitor and analyze campaign metrics (open rates, CTR, conversion rates, unsubscribe rates) and suggest improvements.
  • Generate reports to measure ROI and campaign effectiveness.

    Required Skills:
  • Proficiency in email marketing tools (HubSpot, Mailchimp, Marketo, or Pardot), LinkedIn Sales Navigator, and CRM platforms.
  • Strong organizational and event management skills.
  • Excellent communication and interpersonal skills.
  • Experience in sales or business development roles.
  • Ability to work independently and as part of a team.
  • Proven track record in hosting and managing successful events.
  • Timings between 2pm to 11pm

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Sales & Business Development
Role Category: BD / Pre Sales
Role: Business Development Executive (BDE)
Employement Type: Full time

Contact Details:

Company: Algoworks
Location(s): Noida, Gurugram

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Keyskills:   Quality Lead Report generation Interpersonal skills Sales Email marketing Event management Marketing campaigns Market research Business Development Associate CRM

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Algoworks

Algoworks is a Salesforce Summit Partner and a leading digital transformation company, helping enterprises innovate, automate, and scale with cutting-edge AI-driven, cloud, and custom software solutions. With a proven track record of delivering world-class Salesforce implementations and a rapidly ...