Sr. Conversion Rate Optimization Specialist
- Virtual Employee
- 5 - 8 years
- Delhi, NCR
- 1 day ago
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Job Description
Sr. CRO Specialist Position
We are a US-based MNC looking to hire Executive/ Senior Executive -Accounts
Job details:
Experience : 5+ years
Education : Any Graduate
Work timings : 12 Noon to 9:00PM ( flexible with night shifts )
Work location : Pan India
Working days : 5 days
Job Description
We are looking for an experienced and highly analytical Senior Conversion Rate Optimization (CRO) Specialist to join our dynamic team. The ideal candidate will have a proven track record in designing, implementing, and analyzing A/B and multivariate tests, with experience in data-driven decision-making to optimize digital experiences. If you are passionate about driving measurable business results and have expertise gained from working in leading organizations like Amazon, Google, VMO, or other Fortune 500 companies, we want to hear from you.
Key Responsibilities:
- A/B and Multivariate Testing:
- Design, implement, and analyze A/B and multivariate tests to optimize website performance, user experience, and conversion rates.
- Develop hypotheses based on user behavior, analytics data, and customer feedback.
- Data Analysis and Strategy:
- Utilize advanced data analytics tools to interpret testing outcomes and provide actionable insights.
- Develop and maintain dashboards and reports to track KPIs related to CRO efforts.
- Collaborate with the analytics team to understand and leverage user data trends.
- Website Optimization:
- Lead CRO projects end-to-end, from hypothesis formulation to post-test analysis and implementation of winning strategies.
- Work closely with UX/UI teams to design and deliver superior user experiences that enhance conversion rates.
- Stakeholder Collaboration:
- Partner with marketing, development, and design teams to ensure a cohesive approach to optimization strategies.
- Present CRO findings and recommendations to senior stakeholders, demonstrating ROI impact.
- Industry Benchmarking:
- Stay updated with the latest trends and best practices in CRO, data analytics, and digital marketing.
- Benchmark against industry leaders like Amazon, Google, or VMO to implement cutting-edge CRO methodologies.
- Tool Expertise:
- Utilize tools like Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, and others for testing and analytics.
- Ensure seamless integration of testing tools with website analytics platforms like Google Analytics or Adobe Analytics.
Qualifications:
- Experience: 5+ years of hands-on experience in CRO, A/B testing, and data-driven optimization, preferably with companies like Amazon, Google, VMO, or similar.
- Education: Bachelors degree in Marketing, Data Analytics, Computer Science, or a related field. Advanced degrees are a plus.
- Technical Skills:
- Expertise in A/B testing tools (Google Optimize, Optimizely, VWO, etc.).
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics).
- Basic understanding of front-end technologies (HTML, CSS, JavaScript) is a plus.
- Analytical Mindset: Strong ability to interpret complex data sets and translate findings into actionable insights.
- Communication Skills: Exceptional ability to present complex data and findings to stakeholders in a clear and concise manner.
- Leadership Qualities: A proactive, self-starter attitude with a passion for driving results and leading optimization projects.
Preferred Experience:
- Working in high-growth online environments, e-commerce, or SaaS platforms.
- Experience in Fortune 500 companies or organizations at the forefront of CRO practices.
- Demonstrated success in delivering measurable improvements in conversion rates.
if interested please forward your updated resumes at: pu*********e@vi************e.com
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Virtual EmployeeLocation(s): Delhi, NCR
Keyskills: a/b testing visual website optimization User Experience Design CSS google optimize adobe analytics mixpanel hotjar Google Adwords google analytics 4 HTML optimizely campaign optimization user behavior analysis crazy egg Google Adsense Javascript pay per click heap jira
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