Category Non Foods
- DMart
- 5 - 10 years
- Mumbai
- 4 days ago
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Job Description
Job Description
- Execution and category management for the FMCG private labels -Non Foods for both existing and new categories.
- Drive product quality sustenance & improvement.
- Drive the execution of new product development projects .
- Identify opportunities for new categories and make detailed launch plans for launch.
- Analyze market trends and competitive data to maximize revenue.
- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making.
- Lead the product mix (pricing, SKUs, distribution, pack graphics) and support product development team.
- Work with packaging team on the packaging design development process in close coordination along with design agencies.
- Work alongside consumer research team and agencies to better the customer/product understanding.
- Work closely with operations teams to ensure superior in-store execution.
Interfaces
This person will work closely with multiple teams across the board:
- Internal - product development, quality, packaging development, consumer research, legal, supply chain, store operations.
- External - packaging / design agencies, consumer research agencies.
Skills & Experience
- MBA with 5 to 8 years marketing experience from FMCG sector (Experience from a company of upto INR 2000 Cr. turnover would be preferred).
- Multi-category exposure with FMCG Personal Care / Home Care would be preferred .
- Sales experience is good to have but not mandatory.
- An individual who is seeking to make a career in business roles .
- Strong analytical and insighting skills wih an eye for detail.
- Understanding of competitive landscapes - propositions, pricing, promotional and distribution strategy.
- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done.
- Should be fine with regular travel.
Reporting Structure
This is a managerial individual contributor position reporting into the General Manager - Category (Private Label-Non Foods).
Job Location: Wagle Estate, Thane (DMART Head Office)
Interested candidates can share their updated resume on pr***********i@dm*******a.com
Job Classification
Industry: RetailFunctional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - OtherEmployement Type: Full timeContact Details:
Company: DMartLocation(s): Mumbai
Keyskills: Packaging Design New Product Development FMCG Brand Marketing New Product Design NPD New Product Launch Packaging Development
DMart
DMart Ready Avenue E-commerce Limited DMart is a Public incorporated on 11 November 2014. Engaged in the business of online retail of food products and groceries in India. Directors of Avenue E-commerce Limited are Ignatius Navil Noronha, Sweety Jain, Amol Radheshyam Modani, Manjri Aditya Cha...
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