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Marketing Analyst @ Orion Digital

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 Marketing Analyst

Job Description

We are looking for a dynamic Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.


Key Responsibilities


  • Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development.
  • Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
  • Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
  • Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
  • Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
  • Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
  • CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
  • Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.

Skills Required

  • Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
  • Familiarity with Google Analytics, Meta Ads Manager, and SEO tools
  • Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
  • Strong understanding of digital marketing funnels and KPIs.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously with attention to detail.

Qualifications

  • Bachelors degree in Business Analytics, Marketing
  • MBA in Marketing
  • 2- 3 years of experience in a similar analyst role, preferably in a digital marketing agency environment.

Work Mode: Remote

Timings: 10.30 am to 7.30 pm

Job Classification

Industry: Advertising & Marketing (Digital Marketing)
Functional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Business Intelligence & Analytics - Other
Employement Type: Full time

Contact Details:

Company: Orion Digital
Location(s): Pune

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Keyskills:   Google Analytics CRM Management Marketing Analytics Hubspot Data Studio Meta Ads

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₹ 4-6 Lacs P.A

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Orion Digital

In 2011, ORION DIGITAL embarked on a transformative journey, initially specialising in Website Development. However, as the digital landscape rapidly evolved, we seized the opportunity to expand our expertise and delve into the realm of Digital Marketing in 2018.