Associate Lead - Marketing @ Ignitho

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Associate Lead - Marketing

Ignitho
2 - 3 years
Chennai
24 days ago
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Job Description

Position Details: Associate Lead Marketing (277) Location: Chennai, Tamil nadu Openings: 1 Salary Range:

Description:

Job Title: Associate Lead - Marketing

Location: Chennai
Experience Level: 2-3 Years
Job Type: Full-Time

About the Company

Ignitho Inc. is a fast-growing AI and data engineering services company with a global footprint, including offices in the US, UK, India, and Costa Rica. We partner with leading enterprises and Fortune 500 companies to deliver high-impact Data and AI solutions.

We are a certified partner of Microsoft, DOMO, and H2O.ai, and have earned analyst mentions from ISG, HFS, and TechMarketView a testament to our market credibility and innovation.

Key Responsibilities

Develop and execute data-driven marketing strategies aligned with business goals in the B2B IT and AI services domain

Own and optimize go-to-market (GTM) plans for service offerings and campaigns

Craft messaging, positioning, and value propositions that resonate with CIOs, CDOs, and enterprise decision-makers

Drive lead generation through performance marketing, email campaigns, LinkedIn outreach, webinars, and events

Leverage strategic partnerships with Microsoft, DOMO, and H2O.ai for co-branded campaigns and thought leadership

Build brand credibility using analyst mentions from ISG, HFS & TechMarketView in outreach and positioning

Collaborate with Sales to ensure marketing-qualified leads (MQLs) align with business goals

Measure and report on campaign performance and ROI, using insights to improve strategy

Conduct market and competitor analysis to spot trends, opportunities, and differentiation tactics
Requirements

Requirements

2 3 years of B2B marketing experience, preferably in IT Services, SaaS, or AI/Data domains

Proven track record in digital marketing, lead generation, and campaign execution with measurable impact

Strong communication and storytelling abilities; hands-on experience with tools like HubSpot, LinkedIn Ads, and Google Analytics

Nice to Have

Exposure to global markets such as the US or UK, or experience with enterprise-focused marketing

Familiarity with CRM and marketing automation tools

Basic understanding of AI/ML and Data Engineering concepts

Job Classification

Industry: Analytics / KPO / Research
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Ignitho
Location(s): Chennai

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Keyskills: IT services Engineering services Lead generation Google Analytics Strategic partnerships digital marketing lead Automation tools microsoft CRM marketing automation

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Ignitho

Data Led, Cloud Enabled, Digital EngineeringIgnitho is a Digital Engineering company, taking Enterprises from ambition to success in the Data Led, Cloud Enabled, Digital Economy. Ignithos engineering services are powered by our IOIO framework, which leverages Frugal Innovation methodo...

Associate Lead - Marketing @ Ignitho

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