Digital Marketing Expert
- Ushyaku
- 1 - 3 years
- Bengaluru
- 3 days ago
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Job Description
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Proven experience as Digital Marketing Executive or similar role
- Experience with one or more other digital marketing and data management tools
- Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns.
- Working Experience on Data Management Platforms
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: UshyakuLocation(s): Bengaluru+ View Contact
Keyskills: Marketing DART NetInsight Atlas B2C social media WebTrends Google Analytics Google Adwords Digital Marketing SEM SEO email campaigns
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