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TL, Marketing data Acquisition and Enrichment @ Cvent

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 TL, Marketing data Acquisition and Enrichment

Job Description

  • Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
  • Account and contact profiling/Accuracy check using publicly available data
  • Work with cross-functional teams on data Growth/Data Utilization/Performance
  • Delivery of Data Health KPIs to prove marketing return on Data investment
  • Develop and enhance marketing database accuracy and conversion to improve business efficiency
  • Work with cross-functional teams to resolve data discrepancies and system specific issues

In This Role, You Will:

  • Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
  • Account and contact profiling/Accuracy check using publicly available data
  • Work with cross-functional teams on data Growth/Data Utilization/Performance
  • Delivery of Data Health KPIs to prove marketing return on Data investment
  • Develop and enhance marketing database accuracy and conversion to improve business efficiency
  • Work with cross-functional teams to resolve data discrepancies and system specific issues

Heres What You Need:

  • 7- 10 years of relevant professional work experience
  • Experience in enterprise-grade database systems
  • Ability to write SQL queries to carry out data transformation, data investigations ad-hoc analysis
  • Proficient in MS Office Suite (Excel/Word/PPT etc)
  • Any Reporting tool (like Tableau, Power BI) will have added advantages
  • Understanding of B2B marketing data management and manipulation
  • Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
  • An analytical and inquisitive approach to B2B marketing data
  • Strong organizational skills and the ability to prioritize and meet deadlines
  • Strong communication skills (Verbal written); ability to provide concise, clear reporting and actionable analysis
  • Strong project management and stakeholder management skills
  • Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc for data orchestration is highly desirable

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Cvent
Location(s): Noida, Gurugram

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Keyskills:   Hospitality Data management Hoovers Project management Analytical MICE Event marketing Stakeholder management CRM Salesforce

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Cvent

Cvent, Inc. (www.cvent.com) is the world's leading provider of cloud-based software for meetings and event management. Our platform of products includes software to manage and facilitate online event registration, meeting site selection, event management, e-mail marketing and web surveys. We also ...