Team Lead, Field Marketing
- Cvent
- 5 - 6 years
- Noida, Gurugram
- 3 months ago
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Job Description
- Campaign Strategy Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC
- Localize and adapt global campaigns to fit regional market needs and preferences
- Collaborate with sales teams to optimize the lead handoff process and support conversion goals
- Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences
- Plan and promote webinars, online demos, and virtual events through relevant marketing channels
- Support physical events and trade shows by creating marketing collaterals and driving attendance
- Collaborate with industry partners to run joint campaigns in the region
- Collaboration Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration. Collaborate with global marketing teams to align strategies, share insights, and adopt best practices. Manage relationships with third-party vendors and agencies to enhance campaign execution
- Metrics Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI.
About the role:
- Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations. In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region. The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation. You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth.
In This Role, You Will:
- Campaign Strategy Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC
- Localize and adapt global campaigns to fit regional market needs and preferences
- Collaborate with sales teams to optimize the lead handoff process and support conversion goals
- Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences
- Plan and promote webinars, online demos, and virtual events through relevant marketing channels
- Support physical events and trade shows by creating marketing collaterals and driving attendance
- Collaborate with industry partners to run joint campaigns in the region
- Collaboration Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration. Collaborate with global marketing teams to align strategies, share insights, and adopt best practices. Manage relationships with third-party vendors and agencies to enhance campaign execution
- Metrics Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI.
Heres What You Need:
- 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry
- Proven expertise in campaign management, lead generation, and digital marketing
- Experience with marketing automation platforms (eg, Marketo, HubSpot) and CRM systems (eg, Salesforce)
- strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation
- Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams
- Exceptional written and verbal communication skills to optimize campaign content
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)
- Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing
- Familiarity with APAC market trends and customer preferences
- Experience running partner marketing campaigns in collaboration with external organizations
- Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram+ View Contact
Keyskills: Global marketing Hospitality Email marketing Campaign management Field marketing Brand awareness MICE Digital marketing Event marketing CRM
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Cvent
Cvent, Inc. (www.cvent.com) is the world's leading provider of cloud-based software for meetings and event management. Our platform of products includes software to manage and facilitate online event registration, meeting site selection, event management, e-mail marketing and web surveys. We also ...
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