Internal communication & Employer Branding
- Prodapt Solutions
- 3 - 7 years
- Chennai
- 1 month ago
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Job Description
OverviewWe are looking for a dynamic Marketing Communications & Employer Branding Manager who will champion communication initiatives that inspire, engage, and connect Prodaptians while driving the companys employer brand externally. This role combines creativity, strategy, and execution to bring our values, culture, and vision to lifeinternally and externally.ResponsibilitiesDevelop and execute the internal communications strategy to support organizational goals, ensuring clarity, consistency, and alignment across all channels.Create communications for leadership messages, announcements, and townhalls that reflect Prodapts culture and tone of voice.Content Creation:Write, edit, and design impactful content for newsletters, emails, intranet posts, event announcements, and employee stories.Collaborate with cross-functional teams to source, curate, and share relevant, engaging stories that align with Prodapts winning values (Depth, Speed, Persistence, Futuristic).Event Communications:Plan and promote employee-facing events such as townhalls, leadership connect sessions, engagement campaigns, and culture-building initiatives.Develop communication plans, pre-event teasers, and post-event recaps that drive participation and visibility.Employee Engagement:Develop innovative campaigns and engagement programs that build community, strengthen Prodapt culture and brand awarness and create excitement around company initiatives.Measure impact and participation of engagement campaigns to refine future initiatives.Leadership Communication Support:Partner with senior leaders to develop their communication narratives for various initiatives, fostering a culture of transparency and openness.Script and coordinate leadership videos, townhall sessions, and employee forums.Employer BrandingEVP Articulation & Execution:Champion and amplify Prodapts Employer Value Proposition (EVP) through creative, high-impact employer branding campaigns.Collaborate with Talent Acquisition, HR, and Marketing teams to position Prodapt as an employer of choice among internal and external audiences.Content & Campaign Development:Develop engaging content for social media, employer review sites (Glassdoor, LinkedIn), careers website, and external platforms to showcase Prodapts culture, achievements, and growth opportunities.Leverage video storytelling, employee spotlights, reels, blogs, and podcasts to highlight success stories and workplace culture.Campus & Digital Branding:Partner with Talent Acquisition teams to build engaging campaigns for college hiring, internships, and global recruitment initiatives.Create campaigns, contests, and challenges that resonate with early talent and Gen Z candidates.Measurement & Analytics:Track the effectiveness of internal communication campaigns and employer branding efforts, using engagement metrics and tools like LinkedIn Analytics, employee pulse surveys, and intranet insights.Provide actionable insights and recommendations to improve communication and branding strategies.Collaboration with Creative Teams:Work closely with design, video, and content teams to ensure high-quality visual and written assets.Excellent Written and Spoken Communication skillsDegree in Mass Communication preferable
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: Prodapt SolutionsLocation(s): Chennai
Keyskills: branding marketing campaigns marketing communication internal communication digital branding customer service teaching linkedin editing content creation employer branding communication management survey acquisition creativity mass communication
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Prodapt Solutions
Prodapt is a two-decade-old consulting & managed services provider, singularly focused on the telecom/DSP (digital service provider) ecosystem that helps clients transform their IT, products, operations, and networks to meet their strategic objectives. Prodapt provides end-to-end IT/software arc...
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