Lead Market Research Analyst
- Focaloid Technologies
- 6 - 8 years
- Bengaluru
- 23 days ago
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Job Description
- Job Summary:
- We are looking for an experienced and results-driven Lead Market Research Analyst to oversee and execute strategic market research initiatives while managing and supporting a growing research team. This role is critical in driving insights that inform go-to-market strategies, support sales and marketing, and identify business opportunities across multiple industries. The ideal candidate will have a strong background in B2B research within IT services or SaaS, along with proven experience in team leadership.
- Key Responsibilities:
- Strategic Research & Analysis:
- Conduct in-depth secondary and primary research on target industries including FinTech, HealthTech, Payments, and ISVs.
- Build intelligence on prospective clients using key parameters such as industry, size, geography, and revenue.
- Perform competitive analysis, product benchmarking, and trend identification to support strategic decision-making.
- Translate research into clear, actionable insights and reports for sales, marketing, and leadership teams.
- Team Management & Support:
- Lead, mentor, and manage a team of market research analysts; allocate work, set priorities, and ensure high-quality delivery.
- Provide ongoing support, coaching, and performance feedback to help the team grow and succeed.
- Review and validate research outputs to ensure accuracy, relevance, and alignment with business goals.
- Promote collaboration across the research team and other functions such as sales, marketing, and strategy.
- Work closely with the sales team to create targeted prospect lists, identify relevant buyer personas, and support outreach strategy.
- Tools & Process Optimization:
- Use B2B tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, Hoovers, and CRM platforms like HubSpot or Salesforce.
- Maintain and improve research processes, databases, and knowledge repositories.
- Implement automation and process enhancements to improve research accuracy and efficiency.
- Requirements:
- Bachelors or Masters degree in Marketing, Business, or related field.
- 5+ years of experience in B2B market research, preferably in IT services, SaaS, or consulting environments.
- Proven experience managing or mentoring a research or sales support team.
- Deep understanding of B2B sales cycles and experience supporting sales and marketing teams.
- Strong analytical, written, and verbal communication skills.
- Proficiency in using B2B data tools, CRM platforms, and productivity software.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Organized, detail-oriented, and self-driven with a collaborative mindset.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Research & DevelopmentRole Category: Research & Development - OtherRole: Research & Development - OtherEmployement Type: Full timeContact Details:
Company: Focaloid TechnologiesLocation(s): Bengaluru+ View Contact
Keyskills: Strategic Thinking Hubspot Linkedin sales navigator Market Research B2B Salesforce go to get market strategies
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Focaloid Technologies
Focaloid is a digital solutions company that focuses on developing reliable, innovative and economical technology solutions. Broadly our services include Enterprise, Mobile, Web, Cloud Solutions.
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