Marketing Manager
- 2Base
- 4 - 6 years
- Kochi
- 2 months ago
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Job Description
Job Responsibilities:
- Develop and refine marketing strategies spanning digital, content, email, and social media channels.
- Conduct market research to identify customer needs, trends, and competitive insights.
- Conceptualize and launch innovative marketing initiatives to enhance brand recognition.
- Plan, execute, and optimize effective marketing campaigns for lead generation and customer engagement.
- Create high-quality marketing collateral, including blog posts, case studies, whitepapers, and videos.
- Collaborate closely with the sales team, providing tools and resources to support revenue goals.
- Develop strategies to drive customer upselling, cross-selling, and retention.
- Monitor and analyze campaign performance, offering actionable optimization insights.
- Strengthen cross-functional collaboration with product, design, and sales teams.
- Manage marketing budgets effectively to achieve positive ROI.
Requirements- Bachelordegree in Marketing, Business, Communications, or a related field; MBA preferred.
- Minimum 4 years of proven experience in marketing roles, preferably in the tech or digital space.
- Strong understanding of marketing principles, tools, and digital platforms (e.g., Google Analytics, HubSpot, LinkedIn Campaign Manager).
- Exceptional written and verbal communication skills.
- Data-driven mindset with strong analytical and reporting skills.
- Creative thinker with a passion for developing and executing innovative marketing ideas.
- Excellent project management and organizational skills.
- Collaborative team player with the ability to work across multiple departments.
Experience
4-6 years
Minimum Qualifications
MBA / Degree in Marketing
- Bachelordegree in Marketing, Business, Communications, or a related field; MBA preferred.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: 2BaseLocation(s): Kochi
Keyskills: Lead generation Google Analytics digital content Sales Project management Social media Marketing campaigns Market research Product design Customer engagement
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