Digital Marketing Specialist
- Assignx Global
- 2 Positions
- Noida, Gurugram
- 21 days ago
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Job Description
Develop and execute marketing campaigns across digital, social media, and traditional
channels.
Conduct market research to identify trends, customer needs, and competitive insights.
Develop and execute digital marketing campaigns to promote Select and Switchs services
across multiple online channels, including search engines, paid advertising campaigns, social
media, email, and display advertising.
Manage and optimize SEO, SEM (Google Ads, Bing Ads), and social media advertising
campaigns (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Advertising) to maximize
ROI.
Create and manage content for social media, website, email marketing, and promotional
materials.
Implement and manage email marketing campaigns, including segmentation, A/B testing,
and performance tracking.
Work with design and development teams to enhance the websites user experience (UX)
and conversion rate optimization (CRO).
Analyse website traffic and user behaviour using tools like Google Analytics, Google Search
Console, and other analytics platforms to measure and optimize campaign performance.
Plan and coordinate events, trade shows, and sponsorship activities.
Collaborate closely with sales teams to align marketing strategies with business objectives.
Track and analyze marketing performance, providing data-driven insights for optimization.
Develop and manage tactical campaign plans and calendars.
Conduct keyword research and implement SEO strategies to improve organic search
rankings and increase website traffic.
Perform day-to-day campaign activities, including email campaign set-up, scheduling,
testing, tagging, and deployment.
Produce and manage content for newsletters, social media, and ads.
Engage in creative concept development and copywriting.
Troubleshoot technical issues related to HTML templates, list segmentation, and other
aspects of email execution.
Provide regular reporting and insights to stakeholders on campaign effectiveness.
Monitor and report on digital marketing KPIs and performance metrics, providing insights
and recommendations for continuous improvement.
Collaborate with internal teams, external partners, and stakeholders to align marketing
strategies with business goals.
Play a crucial role in developing and executing marketing strategies while building strong
professional relationships.
Focus on promoting our extensive portfolio of solutions and services, including electricity
and gas, telecommunications offers, fuel cards, car loans, home loans, EFTPOS solutions, and
more, through targeted campaigns, brand positioning, and market engagement.
Stay updated with industry trends, algorithm changes, and emerging digital marketing
technologies.
Employement Category:
Employement Type: Full timeIndustry: Oil & Gas / PetroleumRole Category: Oil & Gas EngineeringFunctional Area: Not SpecifiedRole/Responsibilies: Digital Marketing SpecialistContact Details:
Company: Assignx GlobalLocation(s): Noida, Gurugram
Keyskills: digital marketing sem digital strategy digital media seo
Assignx Global
AssignX, a leading recruitment firm dedicated to connecting businesses with top-tier talent.
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